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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,767 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KB

Sep 15, 2020

This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.

筛选依据：

276 - Developing a Winning Marketing Strategy 的 300 个评论（共 423 个）

创建者 Anna V

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May 17, 2021

It was amazing

创建者 shaghayegh g

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Dec 11, 2020

It was awesome

创建者 Mustafa Ü

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Aug 13, 2020

Perfect course

创建者 Nikhil K S

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Nov 30, 2018

Great learning

创建者 Sean R P I

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Oct 31, 2021

Great Course!

创建者 VIKRANT V

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Jul 6, 2020

great teacher

创建者 Pat S

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Jul 3, 2020

Great course!

创建者 Abhishek K

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Jun 8, 2020

Best course..

创建者 MUHAMMED H P

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May 14, 2020

Better caurse

创建者 Srilakshmi T

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Sep 12, 2019

Excellent !!!

创建者 Gerardo A J

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Feb 4, 2018

Great Course!

创建者 Marziye

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Sep 4, 2017

Great course!

创建者 PRIYANSHI S

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Oct 28, 2022

it was good

创建者 Gowtham D

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Mar 13, 2021

great course

创建者 Elhadji T

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Jan 25, 2021

great course

创建者 Ayub A

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Sep 29, 2020

Good lessons

创建者 Sahil D

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Aug 13, 2020

Great course

创建者 Vivek B

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Jan 31, 2020

Great course

创建者 Michael R

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Feb 10, 2018

Great staff!

创建者 143_SIDDHARTHA G D

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Oct 30, 2021

Thank you.

创建者 Ravi P

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Mar 3, 2021

GOOD COURSE

创建者 Sudir k

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Sep 3, 2020

very useful

创建者 VIRAT V

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Jul 12, 2020

informative

创建者 Ravi K

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Jun 22, 2020

Informative

创建者 JERIN B P

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May 22, 2020

good course