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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

1076 - Digital Marketing: Customer 的 1100 个评论(共 1,166 个)

创建者 Angelo A M

May 1, 2019

It could be more simple to understand, sometimes they use specific words that for the beginners could be a bit difficult.

创建者 Gustavo D A B

Sep 29, 2020

Good basic course on digital marketing, but with some old content and examples. Internet has changed a lot since then.

创建者 Subhojit D

Jul 19, 2021

The pace could've been a bit better and consistent. The instructor wasn't very clear at parts. Needs a little review.

创建者 Vemula L

Sep 29, 2020

The trainer explanation was not great i wasn't able to understand could have described each topic more with examples

创建者 alfonso b

Jul 15, 2019

Two many sources of information, not so well summarized. Could improve the methodology, leaves things a little open

创建者 Holly W

Feb 23, 2016

The instructor is really makes the topic boring. I would also like to see more examples of real world application.

创建者 Ajeeth J

May 10, 2020

I felt there was a lot of material repeated and the recommended reading was a book which had to be bought.

创建者 Karen H

Jun 4, 2016

Interesting course but would have liked some additional video discussions from practitioners in the field.

创建者 Natasha A

Nov 7, 2020

It needed to be more simplified and well explained, other than that its good material to get started on.

创建者 Geetanjali d

May 6, 2018

Content is very good. Needs improvement in sound quality of all videos. Low volume in all. Rest all good

创建者 Catalina T P

Jun 11, 2020

The course is outdated... Digital marketing moves very fast and there are may thing that have changed.

创建者 Meng Q

Apr 18, 2020

the course is more like an overall introduction. it'd be better to have some more in-depth details

创建者 Guilherme S

Oct 7, 2015

The professor knows a lot, but it could be a more deep course rather than just a introduction.

创建者 Krista T

Sep 26, 2016

The content could have digged deeper a bit more and the assignments could have been harder.

创建者 Mayank S

Jul 18, 2020

This course was just average , the exercises and practice questions could have been better

创建者 Diego A

Aug 17, 2017

A good basic intro. Basic. And too Google-oriented. Digital is much more than just Google.

创建者 Steve C

Nov 11, 2019

Some old content in it..... stressful sweating for peer reviews so slowed progress down

创建者 Percy B

Oct 23, 2015

Short and sweet, easy and quick and gives a genX some insight into GenY (and now GenC

创建者 Prashansa

Apr 16, 2017

Hi team, I just had one feedback on the course content that there were some princip

创建者 Naveen

Aug 24, 2018

The course can be a bit a short as I felt there was a lot of repetition involved.

创建者 Adrian H

Jun 25, 2017

A bit weak on the theory side... just very superficially touching a few concepts.

创建者 Jonathan R

Feb 7, 2018

It is kind of boring, should have better practices and more real life examples.

创建者 Jaspreet K

Mar 4, 2020

This module was very theoretical..Please add some interesting work to it..

创建者 Jennifer H

Feb 28, 2019

Old methodologies, references and thinking but well structured modules.

创建者 Carlos M B d S

Feb 2, 2020

Some of the reading material is outdated, and sometimes not available.