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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

976 - Digital Marketing: Customer 的 1000 个评论（共 1,166 个）

创建者 Ashna M

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Jul 7, 2020

very helpful and interesting

创建者 Gisela S

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Jan 11, 2020

Useful and enjoyable course.

创建者 Tonny B

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May 28, 2023

great content and concept's

创建者 Walid H M

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Jan 16, 2017

nice and informative course

创建者 Aristarco E S

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Aug 24, 2020

exceptional its the beast

创建者 JAYASHREE J N

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May 13, 2020

Great course to learn new

创建者 Kristo R

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Sep 3, 2015

Basic, but good knowledge

创建者 Pradnya Y K

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Jul 4, 2021

nice learning experiene

创建者 Abhishek S

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Jan 31, 2018

Good foundation course

创建者 Assem N

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Nov 29, 2020

need more explanation

创建者 SI Q

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Jan 6, 2022

learned quite a lot.

创建者 Wael L

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Sep 21, 2022

the course is good

创建者 Ahmed H Z

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Mar 14, 2016

More than excellent

创建者 Renu M

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Aug 7, 2017

Very informational

创建者 venkatesh m

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Sep 13, 2020

good course to do

创建者 Maria F R

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Mar 27, 2017

good information.

创建者 Deepayan P

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Oct 27, 2017

Very Insightful!

创建者 Frank B

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Sep 7, 2017

Very good course

创建者 Warrick V D H

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Aug 24, 2016

Very insightful.

创建者 ZOHAIB U R

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Jun 18, 2020

good experience

创建者 Lakhan D

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Sep 12, 2015

Awesome course.

创建者 VIKRANT V

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Sep 7, 2020

great teacher

创建者 FERNANDA G R

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Jun 17, 2020

Great course!

创建者 Laura C H

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Apr 6, 2017

Very usefull!

创建者 Natalia G

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Feb 8, 2017

Great course!