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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

926 - Digital Marketing: Customer 的 950 个评论(共 1,166 个)

创建者 Christian E M

Feb 14, 2018

I think the topics were a bit out of date but otherwise a good course.

创建者 Samyaraj D

Sep 3, 2017

Liked the fact that the most relevant aspects of marketing was offered

创建者 PAOLO C

Jun 4, 2020

Excellent course. i would have liked to go deeper in some real cases

创建者 Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

创建者 Vanessa D M

Mar 9, 2020

Great class and lots of information to easily understand the concept.

创建者 Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

创建者 Fabiola H G

Sep 5, 2020

Great articles and supplemental readings to complement the lectures

创建者 Anidhya B

Aug 11, 2020

Best platforms to enhance the knowledge towards digital marketing.

创建者 Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

创建者 Filippo C

Jan 5, 2020

Good overview of the theory behind analytics in the digital world

创建者 Nacer F S

Jul 10, 2017

Too technical but hopefully the next course will do some practice

创建者 Ajay K S

Sep 18, 2020

Still waiting for Honors. Nice content. Knowledgeable Professor.

创建者 Angel A

Nov 25, 2015

great course, very good insights about the new marketing reality

创建者 Stuart W

Jun 22, 2016

Excellent course with concise and well articulated content.

创建者 Ana L G U

Jul 2, 2017

Very good overview of the digital marketing trends so far.

创建者 Pedro M

Jan 6, 2020

Good thoughts but lack of cases and exercise applications

创建者 George T

Feb 26, 2020

The course is well organized, and good for the beginner.

创建者 Dan S

Feb 11, 2020

Good course, relevant references and a good instructor.

创建者 Seif A

Feb 10, 2018

Great Course but needs updating since it is 4 years old

创建者 Victor C

Aug 8, 2016

It's great to learn from the Head of Google Analytics.

创建者 Raj

Sep 25, 2019

Excellent compilation of resources for easy learning.

创建者 Nkululeko S M

Aug 14, 2018

Enjoyed the course, all concepts nicely explained.

创建者 Irene P

Oct 17, 2020

Very well explained but a little bit too theory.

创建者 Michal H

Aug 9, 2015

Not very demanding, straightforward, insightful.

创建者 Beth H

Aug 25, 2018

Enjoyed this course, though a bit dry at times.