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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

601 - Digital Marketing: Customer 的 625 个评论（共 1,166 个）

创建者 Caro D L T

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Dec 21, 2018

I like it very much!

创建者 miranda c

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May 26, 2016

relevant information

创建者 Lakshmi N

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May 13, 2016

Good course, concise

创建者 Halide V

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Mar 2, 2021

amazing experience!

创建者 Daniel W

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Aug 18, 2020

I enjoyed the class

创建者 Sarthak D

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Jun 7, 2020

AWESOME COURSE!!!!!

创建者 adissa b

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Apr 29, 2020

cour compréhensible

创建者 Joffrey S

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Apr 21, 2019

Very professional!!

创建者 Sebastien P

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Dec 26, 2016

Nice introduction !

创建者 Igor P

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Nov 4, 2020

Great experience !

创建者 Uwamahoro M R

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Oct 14, 2017

Very useful course

创建者 Andre E

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Feb 19, 2017

Great information.

创建者 Rishi S

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Sep 10, 2016

Excellent Insights

创建者 Asif R

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Mar 21, 2016

It is very helpful

创建者 Robert G

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Mar 11, 2022

Very informative.

创建者 Cristhian D

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Sep 10, 2021

Excellent course!

创建者 Sebastian L M

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May 16, 2021

I like the course

创建者 NAMAN P

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Jul 13, 2020

thank you so much

创建者 Aakarsh j

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May 26, 2020

i love the course

创建者 Clare M

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May 12, 2020

Very good course.

创建者 CHRISTINA L H M

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Apr 21, 2020

very informative!

创建者 Pulkit S

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Apr 3, 2020

Wonderful course.

创建者 Mohamed A

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Jul 22, 2019

Iam very thankful

创建者 Roger E

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Jun 14, 2019

Excellent Course!

创建者 Sol D L

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Apr 8, 2019

Excellent course!