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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

476 - Digital Marketing: Customer 的 500 个评论（共 1,166 个）

创建者 Omar S

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May 19, 2023

I want to postpone this course for two months

创建者 Solice R

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Mar 6, 2021

amazing detailed course, definitely valuable.

创建者 Abrar A

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Aug 18, 2020

excellent course, I gained a lot of knowledge

创建者 Vikram A

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Nov 24, 2015

A Course which develops Strong Fundamentals.

创建者 luigi p

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Sep 2, 2015

Great course! very maker/open source sided :)

创建者 Yasir A

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Apr 22, 2022

I received a lot of knowledge in this course

创建者 Lucy K

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Nov 9, 2020

provided good insight into digital analytics

创建者 Edmundo A R Y

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Aug 8, 2020

Great Course! Really valuable content in it.

创建者 Alvin B

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Oct 28, 2020

I learn a lot on this.. highly recommended.

创建者 Deepak K

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May 16, 2020

Impeccable resource people. Thank Coursera.

创建者 Salem F A

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Mar 29, 2020

very helpful course I learned lot of things

创建者 Angelica

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Sep 12, 2017

Great course with a lot of interesting data

创建者 Barbel R N

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Jun 7, 2021

Excellent and up to date course! Loved it!

创建者 AKSHAY

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Jul 9, 2020

Great course for theoretical Web Analytics

创建者 Ayyappadas R

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Jun 16, 2020

Great Experience learned lot of new topics

创建者 Ridhi B

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Sep 1, 2019

A wonderful and knowledgeable experience!!

创建者 alok

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Apr 9, 2019

Great course for starting out from basics!

创建者 Ingrid M M

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Mar 16, 2016

Especially loved the recommended readings.

创建者 Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

创建者 Daria G

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Apr 30, 2020

This course is interesting and inspiring.

创建者 Ethan S C

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Jun 19, 2018

Excellent intro to Market Data Analytics.

创建者 Sankalp s

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Jun 16, 2020

It was very great and full of knowledge.

创建者 Carol J

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May 28, 2020

Certainly learned a lot from this course

创建者 Laura M

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Sep 24, 2019

Really enjoyed the course . Very useful

创建者 Viktoria F

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Dec 29, 2020

Very insightful and eye-opening course.