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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

351 - Digital Marketing: Customer 的 375 个评论(共 1,166 个)

创建者 Waaris K

Jun 14, 2020

all the theoretical topics covered related to web analytics were very valuable.

创建者 Miloni R

Oct 31, 2019

This course has helped me understand the fundamentals and enhance my knowledge.

创建者 Sahba B

Nov 13, 2021

I am really interested in this fild and I learned many things from the course.

创建者 Sohaib U

Aug 21, 2020

Great theoretical intro to the wonderful, daunting world of Digital Analytics.

创建者 Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

创建者 MEHTA H D

Jul 12, 2021

Amazing course and amazing curriculum for the new bees like me to understand

创建者 João C

Jun 21, 2016

Very special, good insight and directions to grap digital analysis subjects.

创建者 Cesar R

Mar 4, 2016

This course holds the basis for all web analytics. A must for every marketer

创建者 Tania K

Sep 20, 2015

Digital analytics for marketing professionals: marketing analytics in theory

创建者 Inga C

Jul 24, 2023

Very useful course for better understanding of digital marketing analytics.

创建者 Kerem C B

Apr 12, 2021

The information provided is priceless. It definitely expands one's horizon.

创建者 Enoch D A

Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

创建者 Emperatriz O

Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.

创建者 Heinz D

May 28, 2019

Good teacher, who is able to explain the topic in a clear and distinct way.

创建者 alexandra r

Oct 15, 2020

I find the class very useful and the professor explains everything nicely.

创建者 Dario J

May 27, 2020

Practical lessons. I have been applying all new knowledge lessons at work.

创建者 Rabindra A

Jun 6, 2019

Plotted very well , now able to visualize the marketing analytics theories

创建者 arun r

Nov 22, 2015

Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

创建者 Justina E

Jan 5, 2020

Wow! This was a really nice experience and an eye opener! I learnt a lot.

创建者 Henson C

May 14, 2020

The course if very insightful and has real world practical applications.

创建者 Suman D

May 15, 2019

Great Course and best way to explain the marketing analytics, especially

创建者 Godwin E

Jun 10, 2018

All lessons integrates well. I am interested to learn the practice part.

创建者 Payal J

Oct 20, 2020

Recommend for those who want to learn the insights of Digital Marketing

创建者 Alexandre R

Jun 3, 2019

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

创建者 Ilkim E

Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much