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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

326 - Digital Marketing: Customer 的 350 个评论（共 1,166 个）

创建者 ONITIRI Y O

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Mar 24, 2021

This is a quite informative and well composed course. The lectures are quite impressing

创建者 Ali H

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Jul 5, 2020

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst

创建者 Golam M M A

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Jun 10, 2020

Great course. Looking forward to the practical part of the theories in the next course.

创建者 ANLIN B D

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Jun 4, 2020

I was able to learn how to collect data from different sources and how to analyze them.

创建者 Gustavo L

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Apr 9, 2020

great course. Data analytics is one of the most crucial aspects of marketing in general

创建者 AMAN S C

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May 12, 2020

excellent faculty and thanks to couresra for providing seamless experience of learning

创建者 debbie c

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Dec 9, 2020

I really learned a lot and enjoyed the course. I like the structure of the course.

创建者 Adnan H

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Jun 24, 2017

professor is excellent, present material in an easy to understand and engaging manner

创建者 Parakram R B

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Oct 25, 2021

A brilliant resource for the ones who looking to made a career in digital marketing.

创建者 Sonali S

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Nov 13, 2020

It is a very very useful course and gives you insight into the real marketing world.

创建者 NEELKANTH M

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Jun 19, 2020

Its and Amazing Course , i recommend everyone in a digital field to take this course

创建者 Podshivalova I

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Jun 15, 2020

Very structured information, a lot of interesting cases and very useful information.

创建者 Joshua Y

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Sep 24, 2016

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.

创建者 Precious G

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Mar 29, 2021

I absolutely love this course and has given me a broader perspective of the future.

创建者 Sathyanarayanan S

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Nov 28, 2016

The course provided latest conceptual understanding of Digital Marketing Analytics.

创建者 ARTURO C

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Nov 11, 2021

Excelente, de verdad no hay forma de describir lo increibles que son estos cursos!

创建者 Valeriia S

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Dec 31, 2019

I found it very informative and good for some who starts from 0 level on marketing

创建者 Olga N

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Jan 22, 2017

I learned a lot during this course. I loved the way it is organized and presented.

创建者 Mohan S

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Oct 8, 2015

Very nice course if we need to have some basic understanding of digital marketing.

创建者 Jase T

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Dec 10, 2021

i like it that the course come with pdf and transcripts and Very engaging quizzes

创建者 ashish p

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Feb 7, 2020

I learnt a lot about digital analytics for marketing with the help of this course

创建者 Orlando C

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May 11, 2017

Loved it! Great resources to follow up on, awesome articles and helpful students.

创建者 neha l

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Oct 28, 2016

It is an amazing course that teaches all the digital concepts in a very easy way.

创建者 Rafay Z

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Sep 7, 2021

A great instructor who delivered the basics of analytics in an efficient manner

创建者 Aman S (

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Nov 6, 2019

Thanks a ton for the great insights! I had a lot of fun while doing this course!