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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

1101 - Digital Marketing: Customer 的 1125 个评论(共 1,166 个)

创建者 marcela g

Dec 16, 2015

The content is very similar to the Marketing analytics in practice one

创建者 Tarek A A

May 25, 2020

the course needs to be updated with new examples from the year 2020

创建者 michael g

Dec 27, 2015

well organized but need more assignments and practical assignments

创建者 Jose C

Sep 17, 2020

More practical examples would help understand better the theory.

创建者 vinodkumar

Dec 6, 2018

It just give the overview and basic knowledge about analytics.

创建者 Arvy S

Feb 12, 2016

Good class but very little case studies or real world example.

创建者 Nikhil N

Apr 5, 2018

It is a good course but theorey lacks the backing of examples

创建者 Kyla B

Apr 3, 2016

I don't like the peer review. I don't find it helpful at all.

创建者 Михаил Ф

Sep 29, 2015

This course is good introduction in digital marketing.

创建者 ASHRAF - K

Apr 21, 2020

very knowledgeable course for the digital marketing.

创建者 Vikram R

May 29, 2016

Informative, but needs more challenging assignments.

创建者 Percy N

Jun 13, 2020

I found the course to be very generic... and basic.

创建者 LI T

Dec 16, 2018

The knowledge is quite generic, no in-depth view.

创建者 Mohamed E H

Jul 15, 2020

Outdated course materials, articles and readings

创建者 Tanaisha P

Jan 13, 2019

Very average, I don't like the way it was taught

创建者 Andrew S

Mar 10, 2016

This was a good course, but a bit elementary.

创建者 Vittal P

Apr 13, 2025

lectures could be more detailed and clear

创建者 Sepehr v

May 13, 2021

some concepts were not explained clearly.

创建者 LASMYR E

Aug 28, 2019

Good theory, may need to be updated soon.

创建者 DAVID D

May 13, 2016

sometimes is dense, a little bit boring

创建者 Kareem K

Jan 7, 2022

Very informative but it is theoretical

创建者 Konrad J

Aug 29, 2020

Slow and boring professor, content ok.

创建者 Issa M

Nov 7, 2016

Was Super Boring Course Im sorry.

创建者 Kavisha G

Aug 5, 2020

I haven't got the certificate.