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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

751 - Digital Marketing: Customer 的 775 个评论（共 1,166 个）

创建者 Sachith C J

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Jul 18, 2020

great

创建者 Misbahul A

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Jul 5, 2020

great

创建者 Suchitra K

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May 21, 2020

Great

创建者 MOHD S

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Feb 22, 2020

Right

创建者 Adriano D

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Jul 8, 2019

great

创建者 Daniel C

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Nov 3, 2017

Great

创建者 maher a

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Feb 6, 2016

great

创建者 QuynhNNCS180599

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Oct 13, 2024

good

创建者 anhpmhs186126

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Sep 19, 2024

Good

创建者 nhinhphs180680

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Sep 18, 2024

good

创建者 Akshobya A S

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Sep 3, 2024

Nice

创建者 KAVYA N V

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Aug 24, 2024

good

创建者 APEKSHA L J I

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Aug 11, 2024

good

创建者 Nguyễn H K K H

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Jan 10, 2024

good

创建者 Debashis H

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Feb 19, 2023

good

创建者 Shaina

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Jul 27, 2022

good

创建者 Poojari P S

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May 13, 2022

good

创建者 DINESH J

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Apr 11, 2022

Good

创建者 saurabh a

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Dec 17, 2021

good

创建者 邱舒敏

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Aug 23, 2021

good

创建者 Manishankar K

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Sep 12, 2020

nice

创建者 Mark K

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Sep 4, 2020

goog

创建者 DALPAT K

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Jul 10, 2020

nice

创建者 Akash B

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Jul 9, 2020

NICE

创建者 Learn W N

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Jun 24, 2020

good