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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

726 - Digital Marketing: Customer 的 750 个评论（共 1,166 个）

创建者 Margarito Z

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Sep 12, 2019

Excelente

创建者 TÉRCIA P L

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Aug 20, 2019

excelente

创建者 Aya M B

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Oct 22, 2018

thank you

创建者 Antony J L

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Apr 9, 2018

Excellent

创建者 Raphael V S

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Mar 23, 2018

Fantastic

创建者 Claudio D S F

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Oct 16, 2017

very good

创建者 Anantharam S

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Oct 5, 2017

Excellant

创建者 ahmed f

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Jun 17, 2017

very good

创建者 Yi O

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Apr 27, 2020

Great cl

创建者 Hailemariam K G

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Apr 25, 2019

like it!

创建者 Asad A

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Feb 5, 2023

Awesome

创建者 Joel D B C

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Feb 16, 2021

5 stars

创建者 Khoder K T

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Dec 11, 2020

awesome

创建者 Shriya D

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May 21, 2020

Amazing

创建者 Malika P

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Feb 9, 2020

Best!!!

创建者 Sanaz k

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Jan 16, 2018

perfect

创建者 Tamseel K

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Jun 23, 2016

Awesome

创建者 Victor R

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Aug 27, 2015

Great!!

创建者 Suhaila M A

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Dec 9, 2021

i love

创建者 Ana W

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Oct 24, 2016

great!

创建者 Nguyễn T H

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Jan 21, 2026

gopod

创建者 vannthhs180398

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Sep 19, 2024

Goood

创建者 Bui T A T ( H

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Sep 18, 2024

grade

创建者 Ayman A

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Nov 21, 2021

great

创建者 LEONARDO H P

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Jan 24, 2021

Great