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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

701 - Digital Marketing: Customer 的 725 个评论（共 1,166 个）

创建者 VEERESH S

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Jun 16, 2020

Nice course

创建者 mosab j

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May 31, 2020

Good course

创建者 Ricardo H

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Jan 17, 2020

gret course

创建者 Mohamed M A M S

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Jan 4, 2020

good effort

创建者 Mohammad S

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Dec 29, 2019

Very useful

创建者 Ahmed M

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Nov 9, 2018

good course

创建者 Ana M

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Sep 24, 2017

So worth it

创建者 Anushree S

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Jul 1, 2017

VERY USEFUL

创建者 Joe D

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Jul 5, 2016

Excellent!!

创建者 Sidhantha S

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Jan 29, 2017

Thanks sir

创建者 William J B

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Mar 30, 2016

Thank you!

创建者 عادل ع

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Sep 5, 2025

Very good

创建者 Jayesh G

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Aug 2, 2022

excellent

创建者 Simantak S

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May 1, 2022

very good

创建者 amany s

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Aug 10, 2021

Excellent

创建者 vayugundla v p

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Aug 8, 2021

excellent

创建者 Dhruv G

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May 26, 2021

Awesome!!

创建者 Sandra C

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Mar 23, 2021

excellent

创建者 Víctor F M

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Feb 10, 2021

excellent

创建者 Nitesh N

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Sep 25, 2020

excellent

创建者 Shahadat H C

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Aug 20, 2020

Excellent

创建者 Shubhankar M

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Aug 8, 2020

Very nice

创建者 Husnuda P B

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Jul 20, 2020

MUST TRY!

创建者 Tanishka T

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Jul 12, 2020

Very nice