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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

651 - Digital Marketing: Customer 的 675 个评论（共 1,166 个）

创建者 F.D A

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Aug 8, 2016

Very insightful

创建者 Aaron B

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Mar 21, 2016

very insightful

创建者 Ly V T M

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Jan 19, 2022

Really amazing

创建者 Hernán L P

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Apr 12, 2021

great. awesome

创建者 Rahul A

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Jul 25, 2020

perfect course

创建者 Chintan S

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Jul 9, 2020

Good insights.

创建者 Mohammed Z I

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Apr 13, 2020

GREAT CONTENT.

创建者 Adarsh M

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Mar 29, 2020

Amazing course

创建者 VAIBHAV D

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Jul 13, 2019

Worth to learn

创建者 Ana C

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Apr 22, 2018

Amazing Course

创建者 Apurv M

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Jan 3, 2018

Amazing Course

创建者 nand k P

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Aug 24, 2015

Great content!

创建者 xinyi m

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Dec 22, 2020

great lessons

创建者 amina a

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Dec 21, 2020

amazing cours

创建者 Puja K

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Aug 17, 2020

Very learning

创建者 lucas d b r

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Jul 27, 2020

Great content

创建者 Shrinivasa R

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Oct 6, 2019

great insight

创建者 Tamaghn K

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Mar 17, 2019

The best!!!!!

创建者 Surabhi S

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Jan 20, 2019

Great course.

创建者 Carlos M

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Jun 14, 2018

Great course!

创建者 Livia T

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Oct 2, 2017

Great course!

创建者 Danna B

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May 15, 2017

Great course!

创建者 Jithendra S R

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Nov 30, 2016

Great Course!

创建者 Maria C C

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Feb 5, 2016

Great course!

创建者 Gautam S

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Mar 23, 2025

Brilliant 👏