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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

626 - Digital Marketing: Customer 的 650 个评论（共 1,166 个）

创建者 Paulina M

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May 13, 2016

Excellent course!

创建者 jad d

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Dec 29, 2020

enjoyed learning

创建者 Aber H

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Oct 22, 2020

excellent course

创建者 shweta n

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Aug 31, 2020

Enjoyed learning

创建者 Pranesh T

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Jul 12, 2020

very well taught

创建者 Vinayak D S

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Mar 30, 2020

EASY AND HELPFUL

创建者 Aye M T (

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Sep 15, 2019

A great learning

创建者 Elyin M S G

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Jun 4, 2019

Great Professor!

创建者 Rahul D

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Apr 1, 2019

Excellent Course

创建者 kirsten v Z

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Mar 11, 2019

Great teacher!!!

创建者 Eman K A H

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May 26, 2018

Excellent course

创建者 KYRIAKOS M

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Jun 11, 2017

excellent course

创建者 Pranav J

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Mar 19, 2017

Worth the effort

创建者 Andrzej P

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Mar 13, 2016

Excellent course

创建者 Sachin P

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Sep 16, 2015

Excellent course

创建者 Бандура Т І

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Aug 28, 2025

сподобався курс

创建者 Amilcar J P G

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Jan 30, 2022

a great course!

创建者 Carlos D D

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Sep 24, 2021

A good course!

创建者 Uchechi O

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May 14, 2021

Very insightful

创建者 Wiwit K S

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Nov 15, 2019

very good cours

创建者 Angie R

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Jun 15, 2019

Awesome Course!

创建者 Audrey L

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Mar 10, 2019

Very insightful

创建者 Gueler S

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Feb 9, 2018

very insightful

创建者 Julio Z

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Jan 26, 2018

Just Excellent!

创建者 Luz A A Q

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Aug 3, 2017

Great learning!