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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

576 - Digital Marketing: Customer 的 600 个评论（共 1,166 个）

创建者 Jacques P

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Jan 3, 2017

Well taught and insightful

创建者 Neha s

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Jul 20, 2020

Excellent learning course

创建者 Sudeepti P

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Aug 26, 2019

Nice course ! Satisfied !

创建者 Thioro

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Apr 5, 2018

AMAZINGI LIKE THIS COURSE

创建者 Edson d O

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Apr 2, 2018

Good resources, worth it!

创建者 Dylan N

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Feb 5, 2018

Detailed and Informative.

创建者 Sidharth S

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Aug 2, 2021

This was a great course.

创建者 Pola N

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Sep 9, 2020

It's an excellent course

创建者 megha

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Dec 29, 2016

best learning experience

创建者 Mohamed G

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Jun 6, 2016

this course is very nice

创建者 Luca R

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Sep 2, 2015

Great, useful, FANTASTIC

创建者 Israel T d S

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Jun 16, 2020

i just love tis course!

创建者 Reynaldo C A

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Jun 14, 2019

Very interesting course

创建者 Yaremy A H

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Mar 7, 2019

very interesting course

创建者 Bella G

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Feb 28, 2016

Useful and interesting.

创建者 Manasi J

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Jun 11, 2022

The course was amazing

创建者 Tejashri T

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Dec 31, 2020

These courses are good

创建者 Nikhil K

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Mar 2, 2020

Very nicely explained!

创建者 Omar S O

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Mar 18, 2019

I highly recommend it!

创建者 sarunya w

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May 31, 2018

Very very Great course

创建者 Olga R

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Mar 25, 2018

Very efficient course!

创建者 AnhVVHS170681

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Jan 8, 2024

useful for our career

创建者 Jean F F

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Jan 24, 2022

Great and satisfiying

创建者 eva e q n

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Feb 6, 2021

i love it's in-depth

创建者 Adil H

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May 9, 2020

THANK YOU VERY MUCH!