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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

551 - Digital Marketing: Customer 的 575 个评论（共 1,166 个）

创建者 Lisa B

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Jun 1, 2017

Great course. I learned a lot.

创建者 Namaa

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Feb 20, 2016

Great course really enjoyed it

创建者 Deleted A

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Jan 4, 2021

THANK YOU FOR THE OPPORTUNITY

创建者 ADITYA P

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Sep 8, 2020

simple and easy to understand

创建者 Kadri K

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Aug 2, 2020

This was really great course!

创建者 Sheerja M

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Jun 3, 2020

Absolutely loved this course!

创建者 Mehrdad k

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Nov 16, 2018

thanks for this useful course

创建者 M S

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Apr 6, 2017

Great course! I recommend it.

创建者 Jess H B

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Apr 3, 2023

Great course, great lecturer

创建者 Hiroany D V C F

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May 21, 2020

Very Good Course! Thank you!

创建者 Prashant A

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Mar 30, 2020

Very helpful and Insightful.

创建者 Rajat P

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Nov 7, 2018

A great knowledgeable course

创建者 Jay R

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Jun 3, 2017

Very well structured course.

创建者 Kamila G

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Feb 16, 2016

Excellent course! Thank you.

创建者 Adnan K

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Sep 11, 2020

great course and instructor

创建者 SYED M J M

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Apr 4, 2020

Well developed and engaging

创建者 STANLEY R

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Mar 27, 2017

Excellent class! Loved it!

创建者 Omar M

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Dec 18, 2016

Heavy, but very insightful.

创建者 Mary A N

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Oct 12, 2016

great platform for learning

创建者 Rodrigo Y

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Sep 26, 2016

Great material and lectures

创建者 Shubhangi N

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Jun 25, 2020

terrific course experience

创建者 Dhruv B

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Mar 31, 2020

Great learning experience!

创建者 Nabeel A

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Nov 2, 2019

Great learning experience.

创建者 Babalola T T

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Sep 7, 2018

I really enjoy this course

创建者 Sambit R

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Dec 19, 2017

A great insightful course.