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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

526 - Digital Marketing: Customer 的 550 个评论（共 1,166 个）

创建者 Yiğit E

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Dec 13, 2020

It's a very good experience for me

创建者 Rohan P

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Mar 6, 2017

well taught..properly explained...

创建者 Akintoye M M

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Nov 4, 2016

This course is really good, I like

创建者 Shirisha G

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Nov 24, 2022

it was very usefull and excellent

创建者 kenda d

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Sep 3, 2020

great course and great professor.

创建者 Tlhopane

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Jun 26, 2019

Very informative and interesting!

创建者 Sambhav P R j

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Jun 1, 2018

Great Course With Great Follow Up

创建者 Utsav C

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Nov 4, 2016

A very good course for beginners.

创建者 Jules C

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Oct 3, 2016

I learned a lot from this course.

创建者 Alice A O

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Jul 31, 2025

So much engaging and very good .

创建者 Assem A D

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Oct 12, 2020

Thanks I've covered the material

创建者 Alison W

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Jun 14, 2020

excellent I really learned a lot

创建者 Bruno P

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Jun 1, 2020

Great Course!! I learned a lot!!

创建者 Michael K

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May 26, 2020

Its amazing work they are doing

创建者 Simran W

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May 18, 2020

I learned a lot from this course

创建者 Daniel H

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May 7, 2020

Excellent course, very complete.

创建者 Ahmed S

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Aug 11, 2016

Great course , thank you so much

创建者 KARTIK D

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Sep 12, 2020

The course was very insightful.

创建者 aya y m

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Aug 28, 2020

it is great;easy and in details

创建者 Viviana G T

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Feb 1, 2020

Great course and really helpful

创建者 Affonso S

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Nov 11, 2016

excellent course and experience

创建者 MAN Y H

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Dec 21, 2020

Learned a lot from this course

创建者 Md. N H

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Jun 25, 2020

A great course about marketing

创建者 Manohar S R

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Mar 11, 2019

Great Course so far! loving it