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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

501 - Digital Marketing: Customer 的 525 个评论（共 1,166 个）

创建者 Pedro L M B

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Oct 18, 2017

awesome! Exactly what I was looking for

创建者 Qianyi H

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May 15, 2017

Great course with professional insight!

创建者 Amritanshu S

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Apr 24, 2017

Great insight about Marketing Analytics

创建者 Puneet G

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Nov 30, 2016

Imparted great conceptual understanding

创建者 Chidi N

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Oct 9, 2020

Insightful and relevant course content

创建者 Tahir M

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May 21, 2019

a nice platform to enhance your skills

创建者 mrinal470

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Nov 24, 2016

Good platform to start about analytics

创建者 Kathryn B

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Sep 27, 2016

Thank you for the useful knowledge. :)

创建者 Rajni D

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Jul 22, 2020

Well organised and informative course

创建者 Syed M H

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Jan 11, 2020

Perfectly designed and well explained

创建者 Stefanie P

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Jan 8, 2019

Great intro into marketing analytics.

创建者 Juan C S C

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Jul 16, 2018

Excellent course, I really recommend.

创建者 Desislava M

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Jul 4, 2017

Great course! I enjoyed it very much!

创建者 Shiref a m

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Jun 13, 2017

really like and i admire the material

创建者 Prashanth R

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Sep 6, 2015

Excellent intro on Digital marketing!

创建者 Taiga K

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May 6, 2020

That was fun and easy to understand.

创建者 Monjur E

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Aug 21, 2017

Very well structured and informative

创建者 Sharmistha G

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Jun 26, 2017

Brilliant articulation and examples.

创建者 Rogério A

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Mar 15, 2021

Excelent content and very explained

创建者 Enrique E M

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Aug 21, 2020

Buen contenido, claro y pertinente.

创建者 Rajeev A

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Jul 27, 2018

good insights! CDJ is the key thing

创建者 Roel L

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May 14, 2018

Good overview of the tools at hand.

创建者 Sasi K S

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Nov 29, 2016

Very well structured and delivered!

创建者 Viral D

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Sep 20, 2016

Really great content and learnings.

创建者 Karthik R

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Nov 1, 2023

good platform to learn the courses