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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

426 - Digital Marketing: Customer 的 450 个评论（共 1,166 个）

创建者 Fúlvio C

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Jan 2, 2018

Great overview of marketing analytics for the digital wor

创建者 KALYANI R

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Jun 9, 2020

gave a good introduction to this totally new area for me

创建者 Anastasiia R

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Nov 12, 2019

Good Course! I wish it could help me a lot in my career.

创建者 Evgeny S

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May 19, 2019

Great course, I wish you'll update it to 2019 realities.

创建者 Bente N

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Jun 26, 2016

Very nice course with a lot of resources for future use.

创建者 Santoshi J D

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Aug 26, 2015

Very nice course for people who are new to digital area.

创建者 Abdullah K

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Nov 14, 2020

Nice Overview of various aspects of Digital Marketing..

创建者 Joana M E

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Jul 25, 2020

It was really a challenging course for me but worth it.

创建者 Nour B

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Aug 6, 2018

The professor's lectures and notes were really helpful.

创建者 Ahmed H A S

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Jul 24, 2021

understanding analytic in theory was covered very well

创建者 Sahand a

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Feb 9, 2020

I love this course. It contains wonderful information.

创建者 NAVPREET K R

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Aug 16, 2019

Content is good and helps to understand the topic well

创建者 olga

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Dec 17, 2017

Good course about the value of analytics in Marketing.

创建者 Wim J K

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Oct 31, 2017

Excellent introduction course for marketing analytics.

创建者 YASSER P

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Sep 21, 2016

Great learning experience. This course is so upto date

创建者 NATALIA

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Oct 1, 2015

Relevant , not oveloaded with details, easy to follow.

创建者 Kasun A

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Oct 30, 2020

I had great knowledge and experience with this course

创建者 Janice C

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Apr 6, 2020

Very informative course. I learnt so much, thank you!

创建者 GERARD M

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Dec 12, 2019

A great frame work and focused on the critical stuff.

创建者 Amr A

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Nov 23, 2016

Very good course, professor Hartman was really great!

创建者 Warawut G

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Mar 15, 2022

I am impressed with your study. Thank you very much.

创建者 Hoa T L

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Apr 5, 2021

Many interesting points and marketing terminologies.

创建者 Sarah M

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Oct 23, 2017

Loved it! The material was interesting and engaging.

创建者 Pramuk E

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Oct 8, 2017

Very Good course to specialize in Digital Marketing.