Manage Customer Journeys in HubSpot

本课程是 Customer Analytics & Intelligence 专项课程的一部分

位教师：Hurix Digital

访问权限由 Coursera Learning Team 提供

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Customer lifecycle frameworks provide standardized terminology for tracking engagement progression and ensuring consistent communication strategies.
Proper contact record management serves as the foundation for personalized customer experiences and effective lead nurturing campaign execution.
Systematic data entry and ownership assignment create accountability and enable coordinated team efforts in customer relationship development.
Understanding distinctions between leads, marketing qualified leads, and sales qualified leads is essential for optimizing conversion rates.

您将获得的技能

要了解的详细信息

可分享的证书

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作业

5 任务¹

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授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Customer Analytics & Intelligence 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有2个模块

Customer relationships drive business success, yet most marketing professionals struggle to systematically track their customer journey stages and maintain accurate contact data. This Short Course was created to help digital marketing professionals accomplish effective customer lifecycle management using HubSpot CRM.

By completing this course, you'll be able to confidently navigate HubSpot's customer journey framework, accurately recognize different engagement levels, and efficiently create and manage contact records with proper data organization that you can apply immediately in your daily marketing operations. By the end of this course, you will be able to: Recognize typical stages within a customer lifecycle framework. Apply procedures to create and manage contact records in a CRM system. This course is unique because it combines foundational customer relationship management concepts with hands-on HubSpot platform practice, ensuring you can immediately implement systematic contact management in real marketing scenarios. To be successful in this course, you should have a background in basic digital marketing concepts and access to HubSpot CRM.

Learners will explore customer lifecycle concepts and apply framework recognition skills to real digital marketing scenarios.

涵盖的内容

2个视频1篇阅读材料2个作业

Learners will gain hands-on experience creating comprehensive contact records and implementing systematic contact management processes in HubSpot CRM.