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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据：

1076 - Management of Fashion and Luxury Companies 的 1100 个评论（共 1,486 个）

创建者 Rafael V

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Jun 18, 2020

really nice

创建者 Madhubala

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May 12, 2020

Just try it

创建者 Arun K

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Mar 23, 2020

Interesting

创建者 Mohamed G K S

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Oct 6, 2018

many thanks

创建者 Janell C

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Nov 13, 2017

很有意思，记得做笔记。

创建者 Mauricio Z

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Mar 26, 2017

REALLY GOOD

创建者 stephanie c s

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Jan 3, 2017

So good !!!

创建者 Marina F

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Apr 6, 2016

Excepcional

创建者 CHIRAG

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Oct 30, 2020

THANK YOU.

创建者 Jimena S P

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May 23, 2020

I LOVE IT!

创建者 Glauco G S

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May 14, 2020

EXCELENTE!

创建者 Tatiana

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Apr 24, 2020

Thank you!

创建者 Wang Y

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Mar 14, 2018

Excellent！

创建者 AM

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Sep 5, 2017

Excellent!

创建者 Lorena D V

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Sep 30, 2016

me encanto

创建者 Anastasiya P

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Sep 16, 2016

Fantastic!

创建者 Diana M G L

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Aug 19, 2015

Excellent!

创建者 ERWIN J C

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Apr 11, 2025

Muy bueno

创建者 Burak K

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Sep 21, 2022

Perfect!

创建者 Yutong L

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Mar 13, 2022

very good

创建者 KATLA S K

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Sep 14, 2021

Excellent

创建者 María J B D S

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Sep 4, 2021

EXCELENTT

创建者 Fernanda S

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Jul 13, 2021

Excellent

创建者 Afina S

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Apr 23, 2021

Perfecto!

创建者 MIDHUN.S

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Oct 12, 2020

Very good