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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据：

1051 - Management of Fashion and Luxury Companies 的 1075 个评论（共 1,486 个）

创建者 Andrea

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Oct 31, 2015

Excelente!!!!

创建者 Евгений Б

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Oct 13, 2015

Great course!

创建者 Bola D

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Jul 7, 2024

great course

创建者 Renata B

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Jun 4, 2024

Maravilhoso!

创建者 AbuBakar I

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Apr 7, 2023

Learned alot

创建者 CELIN A

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Oct 17, 2022

informative

创建者 Christina S

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Dec 7, 2021

very useful

创建者 Zhaohong L

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Nov 16, 2021

Very useful!

创建者 Wit W

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Jun 20, 2021

OMG so posh

创建者 Zeynep A

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Feb 27, 2021

Educational!

创建者 Ludovica N

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Oct 22, 2020

amazing !!!!

创建者 Inês C R D F

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May 25, 2020

Great course

创建者 Alizée V

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May 13, 2020

très complet

创建者 Guillermo L

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Oct 7, 2016

Magnifico!!!

创建者 Yves Z

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Dec 13, 2015

great course

创建者 Andrea S G

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Sep 28, 2015

Muy bueno!!!

创建者 Suélen R

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Jan 13, 2025

Ótimo curso

创建者 SALOME C

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Jun 6, 2021

really good

创建者 Akshitha R

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Jan 20, 2021

very useful

创建者 253 B T

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Jan 4, 2021

Very useful

创建者 Arwa K S

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Dec 9, 2020

So helpful.

创建者 Buitrago A I

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Sep 13, 2020

excellent!!

创建者 Karrie오설매 W

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Aug 25, 2020

good course

创建者 Priya d

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Jul 20, 2020

good course

创建者 Jeanne V

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Jul 17, 2020

Great Mooc!