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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

676 - Management of Fashion and Luxury Companies 的 700 个评论(共 1,486 个)

创建者 Juan P L C

Apr 25, 2020

I Love this course, It has excellent materials and resources. Thanks

创建者 ZHOU Z J

Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

创建者 Zaidi

Dec 4, 2015

I love the course the course material was good and very informative.

创建者 张诗琪

Jul 10, 2025

很棒的课程,通过学习,我对时尚与奢侈品行业有了全新的认识。他从一个让我做梦的、高不可攀的存在,以更加亲近、神圣的感觉慢慢晕染在我的心头

创建者 Giulia M

Jan 20, 2025

corso ben strutturato. interessanti le interviste e i case studies.

创建者 Amanda B

Sep 9, 2022

Super informative course and a lot of thought-provoking discussions

创建者 Hiroshi T

Jul 28, 2021

Lecture is esay to understadn in term of logic and simple English.

创建者 AFFONSO D

May 11, 2021

I really enjoyed this course and learned a lot from the professors!

创建者 Benoit L

Apr 5, 2021

Very helpful to better understand the luxury and fashion activities

创建者 Priscila G P

Jul 17, 2020

I recommend this course. This added a lot to my knowledge and work.

创建者 Mariam A M a B

Nov 4, 2019

thanks easy to understand and share our simillar experiences with .

创建者 yuying t

Jul 8, 2017

Rich pratical learning materials and structral lesson presentation.

创建者 MOHINI K

Oct 21, 2022

I am so satisfied with this course. Really get so much knowledge.

创建者 Gokul P

Jul 13, 2020

Well curated course and loved a lot from it. Enjoyed it thoroughly

创建者 Mahek G

May 31, 2020

It is nice learning online, it was very informative and productive

创建者 Ada D S

Jan 8, 2019

Thats great!! I am grateful to the teachings of this online course

创建者 Gatsun D

Mar 4, 2018

Thank you for such an amazing course. It was hard but we did it!

创建者 Sam I

Jul 29, 2017

Great and useful course if you want to enter the fashion business.

创建者 Prima U M A

Jul 26, 2020

I gain many insights from this course, I really enjoy the course!

创建者 Nina G

May 27, 2020

Really educating, easy to follow and complete. 10/10 recommended.

创建者 Jobeth M S

May 20, 2022

I;ve learned a lot! Thank you so much for all the informations!!

创建者 Anna O

Dec 10, 2020

Contents are amazing, really informative but also entertaining!!

创建者 Cindi B

Aug 14, 2020

I love it and i really want the certificate and the next session

创建者 María J A

Aug 12, 2021

Great content and very clear understanding of these industries!

创建者 Deborah

Jul 2, 2020

The course is very interesting and formative. I really enjoyed.