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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

551 - Management of Fashion and Luxury Companies 的 575 个评论(共 1,486 个)

创建者 Deleted A

Feb 1, 2016

An excellent introduction to the concepts required for the management of luxury and fashion.

创建者 Maria J G A

Sep 20, 2023

Me ayudo mucho a ver las marcas de lujo y moda desde una perspectiva distinta e interesante

创建者 Sofia k

May 9, 2022

This course is so good.I learned a lot of necessary and useful information from this course

创建者 Sarfraaz k

Apr 5, 2022

It was really a great course ,Which gave me insighs into the fashion and luxury management.

创建者 Saina B

Jun 21, 2020

Absolutely recommend this! I've learnt so much and it's such a great certification to hold.

创建者 Barbara P

May 31, 2020

It's such a complete curse where ou will learn a lot about the fashion industry. I loved it

创建者 Мария К

Jun 11, 2017

Excellent! The content is very interesting and useful for all fashion and economics lovers!

创建者 Pratyusha M

Jun 11, 2023

Loved this course soo much. Really got to know a lot of things about the fashion industry.

创建者 Kumud A

Dec 25, 2020

This course has provided me a perfect 360 degree view of the fashion and luxury industry.

创建者 Taskin R

Jun 13, 2020

Its really nice journey with this course. Hopefully this course help me in my career life.

创建者 Lucine A

May 10, 2020

Extremely useful course give a full overview on fashion business models. Highly recommend!

创建者 Micaela S

Jun 5, 2023

Aprendí muchisimo!, lo puedo aplicar en mi trabajo, es dinámico y completo Lo recomiendo.

创建者 Ksenia A

Jul 29, 2022

Thanks a lot to Bocconi University for a shared knowledges and exciting learning process!

创建者 Daniela M S

Jul 23, 2020

Un curso muy completo en general, para tener una base acerca del luxury y fashion market.

创建者 Alejandra A

Dec 5, 2022

I learned so much from this course, thanks to Coursera and Bocconi for this opportunity.

创建者 VALERIA D B

Jul 29, 2020

it's a really interesting course, especially if you are interesting in the fashion field

创建者 Sayaji S S

Nov 8, 2025

Its a good course to learn and upskill coming form a non fashion educational background

创建者 Monicca D

Jan 9, 2022

Loved this course , the modules were easy and comprehensive at the same time. thank you

创建者 Sharmin K

Apr 20, 2021

Superb course...very beautifully explained, and the reading material was highly useful.

创建者 Jose L R C

Sep 15, 2020

A great experience, knowledge and strategies for management and marketing for business.

创建者 Janvi B

Jun 19, 2020

it is a very efficient course. covers most of the part related to the fashion industry.

创建者 Silvia L C

May 3, 2020

Love it! I have learned so much! This course gave me some new ideas. Thank you so much!

创建者 Saba E

Nov 29, 2020

A great introdution into the luxury fashion industry with great exmaples and insights.

创建者 Vladimir A

May 7, 2020

Basic knowledge about the fashion and luxury business, still very useful and complete.

创建者 Charlie B

Feb 18, 2025

Very interesting way to approach a strong insight to the world of fashion and luxury.