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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

526 - Management of Fashion and Luxury Companies 的 550 个评论(共 1,486 个)

创建者 Jonathan S

Jul 24, 2020

Learned more than I had hoped for. Wished there was some hand-on experience like case competition

创建者 Daniela M L

Jul 5, 2020

It does provide insight into the fashion and luxury markets. The interviews are very interesting.

创建者 Charlene L

Nov 30, 2019

Informative, practical, related-to real life, diversified learning experiences, many case studies

创建者 Gerard P

Sep 6, 2016

Gave me a much better understanding of how luxury brand work and how to go about creating my own.

创建者 Catalina A

Jul 16, 2020

It was very interesant, and usefull for understanding the luxury business. A really great course

创建者 Francesco P

Apr 24, 2020

Amazing course that touches a lot of interesting topics for people that aim to work in the field

创建者 Daniël M F M

Apr 8, 2020

A very interesting course, with detailed information and useful slides, notes, and case studies.

创建者 Thumb J

Sep 10, 2016

Great overview and practical insights from the industry. Very beneficial as a good introduction.

创建者 Felipe C

Apr 12, 2021

O Curso é ótimo, explica de forma precisa como funciona o mercado de luxo e de moda. Recomendo.

创建者 Sylvia A S

Aug 9, 2020

I know a lot about Luxury brands management and how they work.. thank you it means a lot for me

创建者 Mercedes A P

Aug 17, 2017

Very good and gives you a different perspective of the inner workings of retail at Luxury level

创建者 Gloria M K

Jan 9, 2022

Great course. Gives the taste and desire to go further in the Management of Luxury companies.

创建者 nayla l

May 18, 2020

Excellent course well organized full of important information, very helpful, very recommended.

创建者 khushboo

Feb 22, 2016

Very useful course for people who are already in fashion and industry or want to be a part of.

创建者 Violeta M

Oct 3, 2015

I would be delighted to attend a specialization in Management of Fashion and Luxury Companies.

创建者 Margaux I

Jun 12, 2020

Very good exercise to learn english and a lot of interesting things about fashion and luxury.

创建者 Daniel S M P

Jun 3, 2020

Da una perspectiva desde todos los aspectos tangibles y no tangibles de las empresas de moda.

创建者 Nicky v d E

May 24, 2020

The course is very interesting and it offers a diverse range of subjects and study materials.

创建者 Alessio C

Apr 8, 2020

A very beautiful course, the teachers are very competent and the lessons are very interesting

创建者 Margarita S

Aug 15, 2017

Amazing experience. Very informative. And I do really appreciate the ability to make it free.

创建者 Farhan S

Oct 21, 2023

very useful cource for a person who are in a field of Fashion garments and other accessories

创建者 Shantanu S

Jun 30, 2020

Its been a pleasure knowing things about fashion and luxury and the dimensions around them .

创建者 MANSI A

Sep 9, 2019

This is a really good course, I got to learn and explore more of a business side of fashion.

创建者 Emmad M

Jun 20, 2017

Very Comprehensive and informative course for young professionals and business owners alike.

创建者 Ebony A

Jun 16, 2017

I would suggest this course to anyone who is serious about a career int he fashion industry.