Chevron Left
返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

KM

Jun 8, 2020

I learned too much in this course ...unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ... anyway THANK YOU

筛选依据:

501 - Management of Fashion and Luxury Companies 的 525 个评论(共 1,486 个)

创建者 Elaine P

Oct 28, 2018

Loved this course, gained so much information and learnt things about fashion that I never knew before.

创建者 Haarith A

Feb 28, 2017

really satisfied ........ loved this because this course have more real business world cases & examples

创建者 Gabrielle P

Mar 9, 2021

Amazing course, very well prepared, perfect contents, from the pdf files to the impeccable interviews.

创建者 Alexandra O V

Apr 10, 2020

Thank you for this wonderful course and compliments for the professors for their passions and culture.

创建者 Kerly L P C S

Feb 5, 2018

Love this course! I learned a lot and I will take this knowledge with me and hopefully use it at work!

创建者 Angel B

Apr 2, 2017

I hadn't taken a fashion -oriented course in over ten yrs. This was great! I sincerely felt "updated."

创建者 Krasimira K

Jul 30, 2021

I have enriched my knowledge of business strategies and communication in fashion industry. Thank you!

创建者 Vijaykumar H

Jun 18, 2021

GREAT LEARNING EXPEREINCE. MUST COURSE FOR PEOPLE WHO ARE FACINATED TOWARDS FASHION & LUXURY INDUSTRY

创建者 Irem E O

Jun 15, 2018

I've learned a lot about fashion and luxury companies, retail identity, management and communication.

创建者 Sabino C

Jul 22, 2017

The contents were very interesting and very well explained. The course was way above my expectations.

创建者 krishna r

Sep 8, 2015

Excellent presentation and very useful for gaining knowledge in Managing Fashion and Luxury Companies

创建者 Gabriel L

Mar 30, 2020

Well structured and the material provided was really suitable for the tests and for further studies.

创建者 Elizaveta D

Jul 18, 2019

it was not easy for me but very interesting ! professional level of Bocconi Professors is very high!

创建者 Mikhail I

Dec 10, 2018

Dear All, let me say thank you very much for this efficient and prolifirent course. I learned a lot.

创建者 penelope

Nov 5, 2017

Muy bien planteado y muy interesante toda la propuesta así como los ejercicios y ejemplos mostrados.

创建者 Francesca P

May 28, 2017

Thank you very much for this interesting course. I like the subjects and I would like to learn more.

创建者 Ines L B

Feb 22, 2021

It was a great course with very concrete content and great advice ! Bravo and thank you very much !

创建者 Cristian L

Dec 31, 2020

The course is very useful to understand important concept keys about fashion and luxury businesses.

创建者 Ibeth J

Feb 17, 2019

This is a very useful resource for anyone who is interested to learn more about retail and fashion.

创建者 [email protected]

Oct 30, 2024

The course was very interesting, and the same time difficult tests.I'd like to study this course.

创建者 MICAELA V

May 20, 2020

Fantastic Overview of fashion industries System, allows you to understand what's behind any Brands

创建者 Safiyyah

Jun 11, 2025

gave me a great insight into what luxury is and it's meanings to consumers as well as the brands.

创建者 Rosa A

Aug 31, 2022

Very informative and a great variety of tools used (interviews, videos, textts, case studies...)

创建者 Ana’jah M

Sep 11, 2020

Amazing course. I learned so much and am very excited to begin getting my foot into the industry.

创建者 Rahul M

Aug 19, 2020

A very nice course, thoroughly enjoyed my time. Could have been made more practical and in depth.