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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据:

301 - Management of Fashion and Luxury Companies 的 325 个评论(共 1,486 个)

创建者 Uchechi E

May 27, 2019

They pushed me to be more inquisitive about brands, their structuring, and business strategies. Also, I go motivated to do more with my brand. Very exciting course.

创建者 Denisa N

Oct 17, 2016

Thank you very much for this course, i have a hospitality background and always wanted to learn about luxury companies and this course definitely helped! Great job!

创建者 MINI P

Sep 19, 2020

Very good content. All the topics are beautifully explained and the interviews and panel discussions are very helpful. Thank you for designing this course so well.

创建者 Claudia V (

Mar 28, 2023

i recomend the course to all Students of

Fashion Marketing who can not attend to the course or paid for a master. It’s a great overview of all areas of business.

创建者 Giovanni A

Nov 23, 2020

Amazing course and extremely enlightening. I have learn a lot more that what I was excepting and I am very satisfied with all this new information. Thanks a lot!

创建者 Abraham Q

Jul 31, 2020

The Course is informative and interesting however my suggestion is to update courses every two years as in the 21st century, information is getting dated faster.

创建者 Emma B

Nov 4, 2017

Such an informative course, with a wide use of multi-media learning platforms (Pintrest, videos, interviews, websites, YouTube, etc.) I'm actually sad it's over!

创建者 Anne-Laure C

Oct 16, 2017

I really enjoyed the course and learned great content. The videos and slides were always interesting and entertaining. It was a real pleasure to take this class!

创建者 shabnam b

May 22, 2020

It was excellent, I learned so much and want to learn more. It opened me to a world of fashion and luxury that I did not know. I would recommend this course.

创建者 Sandra B

Mar 22, 2017

A really good and informative course, interesting topics and good teachers. I would definitely recommend it for people, who are interested in fashion business.

创建者 Willemijn F

Jan 12, 2021

Incredible course! I learned so much! I loved every minute of it! Thanks to the amazing professors and their enthusiasm about the fashion and luxury industry!

创建者 Vesselin G

May 2, 2020

Wonderful course with great insights. Event for a person working in different business, it gives great introduction, detailed structure and platform to learn.

创建者 Patricia S

Sep 9, 2015

I learned a lot, it's full of important informations!!! It's a very rich course, I highly recommend! Thanks for the team involved to make this course happen!!

创建者 Anshika S

Jan 26, 2024

This course is essential for anyone seeking to gain an insight into the world of Luxury Fashion Management. I thoroughly enjoyed it and highly recommend it.

创建者 Debora B

Feb 16, 2021

I absolutely enjoyed attending this course: the material is accurate, interesting and current. I've learned many new aspects of the fashion and luxury world.

创建者 Serene S C

Mar 16, 2020

I liked the contents covered in this course because most of the topics were new to me and I could gain more knowledge related to fashion and luxury industry.

创建者 Aline S

Aug 18, 2017

This Course give me the big picture of Luxury / Fashion Industry, its model, format, etc. But I think the course could be more specific with some case study.

创建者 Linh N

Aug 26, 2017

The teaching method, lesson plans, and materials are incredible. Strongly recommend this course to anyone who wants to deepen knowledge of fashion industry.

创建者 Raquel R M d C

May 12, 2025

This course is full of very interesting information that makes you see the world of fashion and luxury from a different perspective. I highly recommend it!

创建者 Camila R

Apr 26, 2020

Great course I had an amazing time learning. Thank You Very much to Coursera and Bocconi for make it possible, congradulations to all of you. See you soon.

创建者 Tom T

May 26, 2022

Great course! I learned about the big picture of the fashion & luxury industry, which helped me study more with a stratetic framework. Highly recommended.

创建者 Reinaldo A M R

Aug 24, 2017

This course really gives me a complete approach about what distinguish a luxury brand from others and what are the key factors to makes a brand luxurious.

创建者 David J

Mar 23, 2016

This course took me deep into the culture and traditions associated with luxury brands and merchandise to learn about this important international market!

创建者 Addy C

Apr 24, 2025

This was a great course. It was really fun for me to explore into the basics of fashion. With this course I was able to really say fashion is my passion.

创建者 Lucas G

Jul 23, 2021

It's been an amazing journey. I've never imagined the fashion industry would be this complex. This course is an eye-opener. Get ready to enjoy and learn!