Chevron Left
返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
星
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据：

776 - Management of Fashion and Luxury Companies 的 800 个评论（共 1,486 个）

创建者 Julia B

•

Jun 28, 2020

Excellent course, with great additional resources

创建者 Kravchenko J N

•

Apr 17, 2020

very interesting, structured. I like it very much

创建者 Sara H

•

Feb 19, 2020

Amazing course for the beginners in the industry

创建者 Xiwen Q

•

Jun 14, 2016

Nice journey towards fashion and luxury products.

创建者 Marina B S

•

Sep 4, 2024

Great lecture and new and interesting knowledge!

创建者 Diana P

•

Sep 27, 2022

A very interesting and not easy course.

Thanks

创建者 mitali a

•

Jun 16, 2020

loved the assignments and content of the program

创建者 Sidney V F

•

Mar 4, 2021

Incredible learning wIith relevant information.

创建者 Jaimee T

•

Aug 18, 2025

estuvo un poco dificil pero muy entretenido !!

创建者 Mariana M

•

Nov 12, 2024

Excelente información, las docentes muy buenas

创建者 Angela L

•

Jan 11, 2021

Ottimo corso, lo consiglio.

Adoro le insegnanti

创建者 Tomas V

•

Mar 16, 2020

Very interesting. Thank you Università Bocconi

创建者 Mery R J

•

Oct 14, 2019

Muy completo y dinamico!! Se aprende muchisimo

创建者 Anastasia J

•

Nov 3, 2017

Amazing course, but also demanding! Thank you.

创建者 Charity B

•

Oct 26, 2017

Excellent. Very enlightening and well taught.

创建者 Sania N A

•

Jul 11, 2017

One of the best course I ever take in coursera

创建者 Supatra B

•

Jan 12, 2017

Good to know if you are in fashion industry :)

创建者 Kimia A

•

Feb 4, 2026

It’s very useful for fashion and MBA students

创建者 Gigi U

•

Jan 24, 2023

A little dated, but exhaustive in information

创建者 Marcus G

•

Oct 26, 2021

very useful.....thank you corsera and bocconi

创建者 matteo b

•

Mar 9, 2021

One of the best fashion / luxury courses ever

创建者 Rayyan S

•

Dec 17, 2019

Excellent for new designers and entrepreneurs

创建者 Estefania G B

•

Mar 1, 2018

Excellent course! Very didactic and complete.

创建者 Anupama M

•

Sep 2, 2017

A very informative and well delivered course.

创建者 Sanjena B

•

Jun 19, 2017

This was an amazing course! i got learn a lot