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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

576 - Management of Fashion and Luxury Companies 的 600 个评论(共 1,486 个)

创建者 Trisna K

Jun 2, 2021

Gratitude, Blesssed and Happy. The true meaning of Fashion is about life expression.

创建者 Kristine R

Nov 25, 2020

Great combination to connect stylist and business knowledges. I enjoyed it very much!

创建者 ana t

Aug 30, 2020

me gusto mucco. Es muy calro, la informacion es actual y tiene casos muy interesantes

创建者 Laura H P

May 6, 2020

It is an excellent course. However, it was created in 2013 and it need to be updated.

创建者 Betgeri R B

Apr 19, 2020

Really informative and useful course. Good content and very penetrable video lessons.

创建者 100408226

Mar 14, 2020

Teachers are great, content is very interesting and the course is very well designed

创建者 Andrea B

Apr 7, 2019

Great insight into luxury brand content with great case studies to explain the theory

创建者 Priyanka K

Jan 26, 2019

Very good course to kick off a management role in Fashion and Luxury retail companies

创建者 Dominika R

Oct 17, 2016

Great course! Amazing teachers, a lot of information and very interesting interviews.

创建者 Abhinav L

Nov 13, 2024

Informative course to learn about the business of fashion, including luxury fashion.

创建者 Alla n

Jun 27, 2022

It was interesting and helpful to learn new information about management of fashion

创建者 Milena M

Feb 6, 2022

Thank you University Bocconi and thank you Coursera for this amazing opportunity. :)

创建者 Alessia D

May 30, 2020

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

创建者 Thalia P O

May 27, 2020

Interesting and easy to understand, all the cases and interviews are very helpful...

创建者 Franziska

May 17, 2020

Great course. Learned a lot. The videos and reading material are very well prepared.

创建者 Karina D

Feb 26, 2020

Vey interesting content, especially interviews with different brand representatives!

创建者 Shokoufeh S

Feb 22, 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

创建者 Sevinch O

Jul 9, 2023

The best course for anyone looking to explore the fashion industry! 100% recommend!

创建者 Yueyi W

Aug 2, 2020

Very useful and high quality course for people who interested in fashion management

创建者 Snigdha B

Jul 16, 2020

I LOVED IT, learned so much about the industry in terms of business and management.

创建者 Andrea I (

Jul 4, 2020

excelente... las tima que no este en español... algunas traducciones no son buenas

创建者 Giulia C

Apr 4, 2020

Very clear and practical, really good to understand the basics of fashion business.

创建者 Yuliya S

Aug 18, 2018

Hello. Thank you for this Amazing possibility to Lean more atout fashion and luxury

创建者 Ximena R

May 19, 2025

Me encantó conocer más acerca del mundo de la moda. Es un curso bastante completo.

创建者 Rocío I P

Apr 27, 2023

Interesting course . Learn so much about luxury and the business. Had a great time