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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

476 - Management of Fashion and Luxury Companies 的 500 个评论(共 1,486 个)

创建者 Lucia P

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

创建者 Romina A M

Dec 21, 2024

it was awesome, this course gave me new perspective and the other great part was I could learn at my own pace

创建者 Margarita P

Jun 6, 2020

It´s a great course, not only for amplify your knowledge, but also to satisfy one´s curiousity and to inspire

创建者 Pauline D

May 10, 2018

A very interesting and complete course! I learned a lot about Fashion and Luxury Communication and Marketing.

创建者 Kevin A R

Sep 21, 2020

Fantastic course. Reveals the inner workings of the fashion and luxury business. Relevant to every industry.

创建者 Irina L

Sep 6, 2020

Really makes understand you understand the fashion industry more precisely and how it operates, recommend!!!

创建者 ΗΡΩ Σ

May 3, 2020

An excellent course about Fashion! I've learned so many things about luxury that i have never thought about!

创建者 Sonia S

Dec 2, 2019

Really good overview of the fashion industry. I am a beginner and found the content digestible and helpful.

创建者 Trufanov D

Aug 21, 2019

Great course. Learned a lot. Good thing is that there are many interviews with luxury companies' executives.

创建者 Yogesh B

Nov 9, 2018

The course is well designed, which is compact and gives you an overview of both Luxury and Fashion industry.

创建者 Jiwon L

Jan 24, 2016

hope there will be some sequel courses ! so interesting and inspirational !!! Thank you Universita Bocconi !

创建者 show L

Jun 15, 2020

the course is basic and good to practical application , hope have advanced courses to learn in the future .

创建者 Giselle W

May 17, 2020

Curso bem montado, conteúdo relevante, mesmo quem já possui experiencia tem algo a aprender com este curso.

创建者 Apeksha S

Dec 15, 2025

The course is very thoughtfully designed and covers all essentials of luxury brands and management skills.

创建者 Anamika S

Feb 17, 2021

I loved it. So informative, with all the reading material and videos and extra articles. Very very helpful

创建者 Marco C

Dec 15, 2017

Overall, I think it was very informative. Excellent. At times I thought the lecturers were hard to follow.

创建者 Mahmad F J

Jan 2, 2021

Highly professional and it really mean genuine learning. Thanks for your valuable support toward studies.

创建者 Beatriz L

Aug 29, 2020

I think it was very professional and high-quality content. It was a pleasure to take part in this course.

创建者 el M ا

Apr 10, 2020

Very, intersting courses .

THANKs to the instructors .

& and thanks to Coursera <3

#SA7iTOOOOOOOOOOOOOOOOO

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创建者 Durbar D

Apr 11, 2018

Perfectly designed courses with ample case studies. I loved going through those annual financial reports.

创建者 Sarah L

Sep 23, 2015

This course has taught me so much interesting information, I am very happy to have been able to take it !

创建者 Josefina D

Jun 21, 2022

Learned a lot. Definitely worth my time aand perfect for someone just getting into the fashion industry.

创建者 Dalila A

Oct 12, 2020

Very interesting and educational course. Well structured and with very useful and relevant case studies.

创建者 Wendy l

Jun 26, 2021

very useful! It's a easy course for the beginning, I will keep study in the future! Thank all teachers!