In this course, you’ll explore and evaluate the many ways businesses can engage in international commerce. You’ll start by examining the three key decisions you need to make before going global, including using a practical model to help you select the right country. Next, you’ll dig into the various modes of exporting and importing, then learn about contract entry options like licensing and franchising. You'll then get to know foreign direct investment strategies, such as forming joint ventures, pursuing mergers, or making acquisitions. The course wraps up with a personal perspective on going global—guiding you through the process of deciding to go, preparing for your move, working and living abroad, and navigating the challenges of returning home. Upon completion, you will have the confidence, skills, and practical knowledge to take a business global, choose the best entry strategies, and thrive both professionally and personally in the international arena. This course is designed for anyone interested in international business, whether you’re already involved with businesses operating globally or you’re considering expanding abroad. It will be especially valuable if you’re looking to deepen your understanding of how companies succeed in international markets and discover the many ways you can actively participate in global business opportunities.
PC
It was a great learning experience and very much useful course, IB students go for it must recommended.
显示：20/25
This course was suitable to learn about the basic knowledge on International Business. And some of reading assignments were very interesting since they used actual examples and experiences. However there were some mistakes or issues on PP slides and Quizzes, which was a bit frustrating to me and made me think it unreliable. Overall, it was worth taking this lecture.
Unlike most courses, I really liked how they used a PowerPoint-like format to teach the lessons here. It made it easy for me to jot down notes. Plus, this was most likely the only course suitable for a BBA student like me; the rest are targeted at MBA students. It was a great course, and I definitely learned a lot! This was also my first Coursera Specialisation certificate, so I feel really proud.
IT was such an amazing experience. I learnt a lot with the videos and quizes. I highly recommend it if you want a better perspective of how to make business abroad an to be prepared for cultural changes.
Very enjoable course. Learnt a lot, really. It was strange being asked about some things in the first part which were only explained in the fourth one, but was easy to come up on my own
It was a great learning experience and very much useful course, IB students go for it must recommended.
realmente es un curso muy completo aprendi mucho.
This section is very useful to improve my skill
Buen material, entretenido y didactico
Pelajaran sangat mudah
i love this. thanks
good information
EXCELENTE CURSO
Amazing course
Muy completo
excellent
kfgvk,bnl
EXCELLENT
exelente
💯💯💯💯
loved it