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学生对 University of Colorado Boulder 提供的 International Marketing and Management 的评价和反馈

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125 个评分

课程概述

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures....

热门审阅

CB

Jul 13, 2025

This course was very insightful. Multi layered and challenging

SS

Apr 13, 2023

thanks a lot for sharing the concept in detail.the way of explanation is outstanding

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26 - International Marketing and Management 的 32 个评论（共 32 个）

创建者 RANGAPPA G K

•

Jan 29, 2026

Good

创建者 Nikhil D A

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Nov 1, 2022

.

创建者 Pooja D

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Sep 26, 2022

Learned about different aspects of International Business Culture..Surely increased Knowledge

创建者 Deleted A

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Nov 5, 2022

it wasn't perfect, but it was very informative and simple. it was easy to understand.

创建者 André G d A

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Nov 3, 2023

Could be better with more information and statistics

创建者 Harun W

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Mar 16, 2025

bagus

创建者 Kristin F

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Nov 9, 2021

I was very disappointed in this course. The material was nothing I could not have learned in a well-written article. I don't need slides read to me and there are at least two places where the instructor messes up his terminology. I expected better.