返回到 International Marketing and Management
University of Colorado Boulder

International Marketing and Management

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

状态:Global Marketing
状态:B2B Sales
初级课程小时

精选评论

HA

5.0评论日期:Nov 7, 2021

I can see all about the international business and culture.And its very widely known for me.Thank you so much.

MR

5.0评论日期:May 6, 2023

I enjoyed the questions and answers session of the training. It was such an interactive session. 

CB

5.0评论日期:Jul 13, 2025

This course was very insightful. Multi layered and challenging

PD

4.0评论日期:Sep 26, 2022

L​earned about different aspects of International Business Culture..Surely increased Knowledge

JC

5.0评论日期:Apr 25, 2023

Exceptional course. In depth and easy to understand.

SS

5.0评论日期:Apr 13, 2023

thanks a lot for sharing the concept in detail.the way of explanation is outstanding

PM

5.0评论日期:Apr 7, 2023

This course are very helpful for every one and gain a some knowledge , communication skills ,cultural activities behavior like etc. and also this course is very good for learn new things .

JF

5.0评论日期:May 13, 2021

Quiz three has some error, if you want them to retain that information. Try the palace memory technique instead vary annoying trying to get wrong answer to get the point. lol

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显示:20/32

Htet Yupar Wint Aung
5.0
评论日期:Nov 8, 2021
Muntaz Narayani Devi Rajakopal
5.0
评论日期:May 7, 2023
Pathan Mastan
5.0
评论日期:Apr 8, 2023
Juan Fabela
5.0
评论日期:May 14, 2021
MAURICIO C. TONI
5.0
评论日期:Jun 13, 2022
SYEED SHIFA
5.0
评论日期:Apr 14, 2023
Ghani Abdur Rahman
5.0
评论日期:May 21, 2024
clifford blevins
5.0
评论日期:Jul 14, 2025
Joseph Chaves
5.0
评论日期:Apr 26, 2023
Mayra del Rocio Rocha Guerrero
5.0
评论日期:Jul 26, 2024
Namit KAKADE KAKADE
5.0
评论日期:Jun 16, 2021
rohit gowda
5.0
评论日期:Sep 11, 2021
Prof. Manohar Yelisetti
5.0
评论日期:May 7, 2021
Dr Mohammadreza Nourbakhsh
5.0
评论日期:Aug 20, 2022
Jorge Monroy
5.0
评论日期:Dec 23, 2025
Ruben Jimenez
5.0
评论日期:Apr 19, 2022
SOHOU KPAZAHI DEGNANGUIE WILFRIED ENOCK
5.0
评论日期:May 26, 2021
Mathi Sendrayan
5.0
评论日期:Sep 14, 2024
Vishnu A
5.0
评论日期:Mar 30, 2021
Patricia Abud Urbiola
5.0
评论日期:Jul 9, 2025