Chevron Left
返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
星
2,474 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

MH

Sep 26, 2020

The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

501 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 525 个评论（共 540 个）

创建者 Joshua A

•

Nov 2, 2021

enjoyed the learning experience..........

创建者 GHANIA A

•

Mar 15, 2021

Speaker aren’t clear with their language

创建者 David C

•

Jun 7, 2017

Great overview of marketing principles.

创建者 mihaela b

•

Apr 3, 2020

A lot less digital than expected

创建者 Aydan S

•

Jul 4, 2020

A bit outdated but very useful!

创建者 onyeka d

•

Apr 18, 2020

Great learning experience!

创建者 AYLALE G

•

Oct 19, 2021

so good i reaaly like it.

创建者 sumanth s k

•

Apr 23, 2020

it was a great experiance

创建者 Ashish S

•

Jul 28, 2020

it was a good session

创建者 Dr. D A

•

Mar 28, 2021

Interesting course

创建者 Dineo J

•

Feb 25, 2022

Precise. Concise.

创建者 Nadia A

•

Aug 11, 2020

Very very helpfu.

创建者 Tochi A E

•

Mar 3, 2020

Very enlightening

创建者 Cristian C Y P

•

Aug 10, 2020

Me gustó mucho

创建者 Ashif R I

•

May 28, 2020

more learning

创建者 Sravanthi P

•

May 7, 2023

osm learning

创建者 Izfar A

•

Nov 17, 2020

Very helpful

创建者 Shweta G

•

Aug 5, 2020

nice course

创建者 Khanh N

•

Feb 4, 2026

goood

创建者 SARANYA S

•

Jan 16, 2026

good

创建者 DHARSHINI A

•

Dec 17, 2024

Good

创建者 Shubham m

•

Apr 26, 2020

GOOD

创建者 FSC L 9

•

Jul 9, 2019

Good

创建者 Tania C B

•

Jan 11, 2020

I appreciated the course content, with a lot of new and important concepts. The format of the videos and the expert interviews were really helpful.

I did struggle with the accents a lot, and the subtitles were not always accurate. Furthermore, I would have liked to learn more on how these concepts can be used in B2B.

创建者 Mahsa M

•

May 29, 2020

The accent of the female professor was somehow hard to understand. There is a lot of reading sources that take more time to finish that the estimated time on the course and I think the interviews almost make no good to me as an audience.