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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,474 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

MH

Sep 26, 2020

The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

301 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 325 个评论（共 540 个）

创建者 Rahaf A

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Aug 15, 2020

Fantastic very informative course.

创建者 Saumyata P

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Jan 4, 2020

very informative and learnt a lot.

创建者 Shanon M

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Jun 11, 2021

Really helpful..Awesome lecturer!

创建者 Hesham M

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May 19, 2020

Best teacher out of all 4 courses

创建者 MIDHUN K

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Nov 8, 2020

This course was very informative

创建者 Hanadi K

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Mar 5, 2020

i learned a bunch of new things!

创建者 Trần K

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May 27, 2019

Thanks to Coursera and Lecturers

创建者 Dhiraj S

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Oct 22, 2020

Good course, clear instructions

创建者 Musah O F

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Jul 6, 2020

this was an amazing experience.

创建者 Alex P

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Jun 4, 2020

Very interesting and insightful

创建者 Aleks N

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May 30, 2018

Great course. Very informative.

创建者 Oghenerukevwe T

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Feb 19, 2018

Best course ever! Thank you!!!

创建者 karen a

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Jan 30, 2026

loved this beneficial course!

创建者 Paola R

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May 10, 2021

Muy completo, me gustó mucho.

创建者 ABDULHAKIM A

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Mar 26, 2021

Thanks the course is amazing!

创建者 POONAM K B

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Jul 31, 2020

very precise, up to the point

创建者 Kaveen U

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Oct 4, 2021

thank you very much coursera

创建者 Tushar S

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Oct 10, 2020

Enjoyed a lot while learning

创建者 Simran L

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May 8, 2020

it was informative and good.

创建者 IMRAN 9

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Oct 19, 2024

this course are outstanding

创建者 ciara a

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Feb 16, 2023

Fun and productive course!

创建者 S A G

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Sep 6, 2020

thanks for the opportunity

创建者 Kikelomo O

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Jul 20, 2018

Great learning really love

创建者 Neha s

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Jul 24, 2020

Excellent learning course

创建者 Sudeep B C

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May 4, 2020

Very exciting and useful!