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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,474 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

MH

Sep 26, 2020

The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

251 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 275 个评论（共 540 个）

创建者 Mounir S

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Dec 6, 2020

I enjoyed and am very proud to had have this course

创建者 Myriam B

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Jan 9, 2020

very complete, love the examples and the interviews

创建者 Poonam B

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Jan 30, 2022

very informative and inclusive material and videos

创建者 Shreyam S

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Aug 28, 2020

Mrs Eda Sayin was a worth it teacher to learn from

创建者 Rishi S

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Sep 23, 2016

Great Course for IMC insights....i simply loved it

创建者 Prince E M

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Aug 19, 2020

It was a thrilling experience and I learned a lot

创建者 Paula M

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Feb 9, 2020

Really helpful for me, and really well explained.

创建者 Ivan Z

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Dec 30, 2018

Great course with detailed and high-value content

创建者 Ejirika P

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Jun 19, 2016

Insightful on the various concepts of advertising

创建者 pgd20212870 N K

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Dec 21, 2021

Excellent experience to first time my Course ERA

创建者 Alvin B

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Nov 24, 2020

Love this course it's very useful in my business

创建者 Agustina L C Y

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Sep 11, 2020

The best course I've ever had, thank you so much

创建者 Satyaki N

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May 12, 2020

One of the best online courses I have done ever.

创建者 Luznery d C V M

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Jun 7, 2016

I liked the course as we go in every week. Join!

创建者 Jasmine Y

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Sep 21, 2020

The course was informative and well structured.

创建者 Raunak S

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Sep 24, 2019

Amazing course, highly recommended to everyone.

创建者 Jani T

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Mar 25, 2019

perfect !!! it was very nice experience for me.

创建者 Raul L

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Dec 29, 2016

I Enjoyed the course, it was very enlightening.

创建者 Sayeed P Z

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Sep 18, 2016

Best course for beginners in Marketing field :)

创建者 Mavis M A

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Nov 12, 2020

Course was very interactive and understandable

创建者 �SHASHI S

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Jun 27, 2020

Very helpful and interesting course

Thank you

创建者 Nathaniel S

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Mar 24, 2020

This course gave me the fundamentals I need.

创建者 Deleted A

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Sep 15, 2024

Outstanding explanation along with examples

创建者 Jayasooriyage D B J

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Oct 5, 2021

Thank you for the knowledge that I have get

创建者 Dr. S A

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Jun 1, 2021

It was a great course, with many examples.