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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,474 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

MH

Sep 26, 2020

The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

326 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 350 个评论（共 540 个）

创建者 [email protected]

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Feb 13, 2021

Great Marketing Strategy

创建者 georyeli z

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Jan 5, 2021

Muy completo y agradable

创建者 Syed I A

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Sep 15, 2020

Very useful and awesome.

创建者 vaishnavi m

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Jun 8, 2020

it was nice experience.

创建者 Gargi M

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Dec 22, 2019

Prof Eda was outstanding

创建者 Jidan A A

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Oct 15, 2025

Helpfully & Insightfull

创建者 Legale R M

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Sep 3, 2022

Very Helpful Materials

创建者 Akindele O E

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Jun 29, 2020

Very interesting course

创建者 Revane E

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Jul 8, 2020

You are really perfect

创建者 Pradeep D

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Aug 2, 2018

Thanks, learned a lot!

创建者 Mohammad N

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Nov 3, 2020

BEST DR. EDA SAYIN ..

创建者 GOURAV T

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Apr 11, 2020

wonderful experience.

创建者 Nasim A

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Nov 5, 2021

very halpfull course

创建者 Linh L H

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Dec 8, 2020

What a great course!

创建者 Akash.R C

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Jun 23, 2020

its a greatr lerning

创建者 Adekola F

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Oct 9, 2017

Amazing Course!! I'm

创建者 ELIAS P N

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Feb 11, 2021

Thank you coursera!

创建者 Stephanny R

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Jun 15, 2020

I love this course.

创建者 Kehinde D

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May 27, 2020

Great learning time

创建者 Supun C

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Oct 5, 2021

Thank you Coursera

创建者 Ramesh C

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Oct 4, 2021

Thank You Coursera

创建者 ayoub e

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Dec 2, 2020

i loved the course

创建者 FEDERICA S

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Oct 27, 2020

interesting course

创建者 HIMANSHU S

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Sep 17, 2020

thank you coursera

创建者 Md R I

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Jun 19, 2020

interesting course