In this course, you will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of an online store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.

Engage Customers With an Online Store
本课程是 Google Digital Customer Engagement 专项课程 的一部分
访问权限由 Coursera Learning Team 提供
您将学到什么
Create an engaging customer experience online using best practices
Optimize a checkout flow for customers
Understand how to get products to customers
Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
要了解的详细信息

添加到您的领英档案
2 项作业
September 2025
了解顶级公司的员工如何掌握热门技能

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- 获得可共享的职业证书

该课程共有3个模块
You will learn how to engage with customers online and explore best practices for customer engagement. You'll learn about responsive and mobile-first design approaches and how to determine which is best for your e-commerce store.
涵盖的内容
2个视频3篇阅读材料1个插件
You will explore the online checkout process and learn how to entice customers to purchase a product. You'll learn how to optimize a website to improve sales. You'll also learn about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.
涵盖的内容
4个视频2篇阅读材料1个作业1个插件
You will review everything you’ve learned and take the final assessment.
涵盖的内容
1篇阅读材料1个作业
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