Capture and Captivate Your Audience

本课程是 Google Digital Customer Engagement 专项课程的一部分

位教师：Google Career Certificates

访问权限由 Coursera Learning Team 提供

2,390 人已注册

4个模块

深入了解一个主题并学习基础知识。

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初级等级

推荐体验

4 小时完成

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自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

15 条评论

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Identify customer personas and build your target audience
Describe the marketing funnel’s purpose and benefits
Learn strategies to build brand awareness among potential customers
Understand how to increase your conversion rate

您将获得的技能

要了解的详细信息

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作业

5 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Google Digital Customer Engagement 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

In this course, you will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

By the end of this course, you will be able to: -Identify customer personas and build your target audience -Describe the marketing funnel’s purpose and benefits -Learn strategies to build brand awareness among potential customers -Detail how to build interest and have potential customers consider your business -Understand how to increase your conversion rate -Apply strategies to build brand loyalty in paying customers

Here, you will explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

涵盖的内容

3个视频2篇阅读材料2个作业

3个视频总计12分钟

Attracting and engaging online customers 2分钟
Customer personas for your target audience 4分钟
How to create a customer persona 6分钟

2篇阅读材料总计12分钟

Learn to create customer personas 8分钟
Activity Exemplar: Create two customer personas 4分钟

2个作业总计38分钟

Activity: Create two customer personas 30分钟
Test your knowledge: Create customer personas for your target audience 8分钟

You will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel.

涵盖的内容

3个视频3篇阅读材料1个作业

3个视频总计13分钟

Introduction to the marketing funnel and its benefits 4分钟
Awareness: Strategies to get customers introduced to a brand 5分钟
Consideration: Strategies to build interest in your product or service 4分钟

3篇阅读材料总计24分钟

How a business creates awareness for their products 8分钟
Case study: Okabashi uses marketing strategies to attract customers and build interest 8分钟
How a marketer increases consideration for a business 8分钟

1个作业总计8分钟

Test your knowledge: Awareness and consideration stages of the marketing funnel 8分钟

You will examine how organizations guide customers through the funnel from conversion to long-term loyalty. Learners will study key strategies for increasing purchase rates, strengthening customer relationships, and sustaining engagement through retention and advocacy initiatives.