Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies.
Generative AI in Marketing
Generative AI in Marketing
本课程是 AI for Marketing 专项课程 的一部分
位教师：David Schweidel
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本课程是 AI for Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
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该课程共有4个模块
This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.
涵盖的内容
2个视频3篇阅读材料1个作业1个讨论话题
In this module, we will look at two popular forms of generative AI. We will first examine chatbots that are powered by large language models (LLMs). We will then look at image generative models. This model provides instruction into how to use these tools, as well as examples so that you can begin experimenting with generative AI on your own.
涵盖的内容
5个视频3篇阅读材料1个作业1个讨论话题
There is tremendous potential for generative AI to affect the way that marketing is done. But, is it worth it? In this module, we examine some of the issues that may give marketers pause about turning to generative AI.
涵盖的内容
1个视频6篇阅读材料1次同伴评审2个讨论话题
Building on the previous modules, this module examine how generative AI can be used by marketers for the purpose of attracting and engaging customers. Examples are provided for different digital marketing tactics to demonstrate both the improved efficacy of creating content using generative AI, as well as the reduced costs.
涵盖的内容
3个视频3篇阅读材料1个作业
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(5个评价)
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学生评论
- 5 stars
68.42%
- 4 stars
26.31%
- 3 stars
5.26%
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显示 3/19 个
BR
已于 Aug 18, 2025审阅
It's an introductory-level course, but it offers good examples of the use of generative AI in marketing and shares real-life case studies. I highly recommend it!
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Board Infinity
University of Virginia Darden School Foundation
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