In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences.

The course begins with an introduction to personalization in practice, highlighting where and why dynamic blocks are applied in email marketing and other communication channels. Learners then explore prompt engineering, building templates that insert variables to generate customized outputs at scale. Through hands-on labs, they design dynamic blocks, write and test prompts, and save AI-generated variations into a CSV file for A/B testing. By the end of the course, learners will be able to combine human creativity with AI efficiency to deliver content that feels personal across marketing campaigns, customer communication, and content delivery.