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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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3,980 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

SH

Jan 29, 2024

A comprehensive platform offering diverse, high-quality courses and A top-notch learning experience, combining Google's expertise with engaging content and practical applications

筛选依据：

301 - From Likes to Leads: Interact with Customers Online 的 325 个评论（共 795 个）

创建者 clif t

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Jun 18, 2022

Another great course! Thank you and thank you!

创建者 Edoualdo F

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May 28, 2025

Je trè contant d'avoir apprendre dans Coursera

创建者 MISBAH U r

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Feb 9, 2024

it was amazing i learnt a lot from this course

创建者 Valerie G

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Jan 4, 2024

Instructor and assignments were very thorough.

创建者 Petros M

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May 4, 2023

It was thorough, clear explanation, job ready!

创建者 SADIA A

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Jul 23, 2023

Got a lot of relevant and required knowledge.

创建者 K T

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Aug 5, 2022

J'ai tour simplement trouvé le cours fabuleux

创建者 Kazi M R H

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Sep 16, 2024

Great crash course on social media marketing

创建者 Safe U

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Jun 22, 2024

It was a great course with an amazing tutor.

创建者 Konama

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Aug 31, 2023

Easy to understand the tutor and the course.

创建者 Milena F

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Mar 1, 2023

Thanks so much for such as an amazing course

创建者 Dawn C B

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Nov 9, 2024

Great Class! Very informative and engaging!

创建者 Haroon A

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Feb 24, 2023

Exceptional content and incredible guidance

创建者 mounika c

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Jul 8, 2025

This helped me a lot and i learned from it

创建者 Mehboob H

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Apr 5, 2023

Great learning resource for beginner level

创建者 Krish h

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Nov 22, 2022

great course

very beneficial for knowledge

创建者 AOG G

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Oct 9, 2022

very nice course i learnd alot

thank you

创建者 Anthony O

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Jun 7, 2022

Superb. The instructor was very energetic.

创建者 SAIBER R L X

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May 8, 2025

Me excelente el contenido de esta unidad

创建者 Dianti W

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Sep 22, 2024

Thank you for incredible learning program

创建者 Raman K J

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Dec 28, 2022

Thank you for such a great course design.

创建者 Genevieve I

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Nov 2, 2022

This is phenomenal. I have learnt a lot.

创建者 christine h

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Aug 21, 2022

Just what Employers are asking for.....!!

创建者 Aqsa A Q

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Nov 2, 2023

its great. loved paid marketing lectures

创建者 paula B

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Nov 9, 2022

Awesome!!! I am understanding everything