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学生对 ESSEC Business School 提供的 Foundations of marketing analytics 的评价和反馈

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课程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

热门审阅

SW

Dec 31, 2020

Marketing concepts are clearly and concisely explained. Data analytics part is nicely blended with those concepts. BIG Thumps Up from my side...!!!

KA

Jun 18, 2020

A very well paced and insightful course. The fact that it was taught in R programming is a definite plus point.

筛选依据：

76 - Foundations of marketing analytics 的 100 个评论（共 183 个）

创建者 武利鑫

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Aug 20, 2016

最近正在学习R语言，对于R有了一个很好的基础，再次回顾这门课程，非常感谢这门课的老师们，期待更多的新课程

创建者 Ralf H

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Oct 13, 2023

great course. hands-on using R. liked it VERY MUCH.

创建者 Mohamed G

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Mar 17, 2019

This course teaches a lot about customer analysis !

创建者 Palaniraj C

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Mar 26, 2018

Program was very useful we need basic SQL progarmme

创建者 Huzaif

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Aug 24, 2020

Great practical course with good hand on exercise

创建者 Sumit K

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May 30, 2018

Great learning....step by step even foe beginners

创建者 Pascal U E

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Jul 11, 2016

This course have a very good examples, thank you!

创建者 Utkarsh s

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Sep 8, 2020

I have learned a lot from this course. Thank you

创建者 Herson N M

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Jun 4, 2017

Pratical Topics to increase revenue in a Company

创建者 اسماء ب

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Mar 27, 2016

lessons well explained with practical excercies

创建者 Andrey R

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Aug 23, 2017

Excelent course with practical tools focuse.

创建者 Barnava N

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Nov 25, 2015

thank you for the great learning experience.

创建者 Alfonso P

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May 3, 2020

Pragmatic, clear and concise! Great course.

创建者 Mauricio E V A

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Sep 16, 2020

Un curso muy conciso y muy bien explicado!

创建者 Pat L

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Sep 25, 2019

Very valuable quality! Good Professors!

创建者 Santosh K D

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Mar 29, 2018

Good knowledge acquired fro the course

创建者 NIKHIL D

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Feb 3, 2020

Thank You for teaching us this course

创建者 Frederico G C A

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Jan 8, 2018

Nice overview of Marketing Analytics.

创建者 YASSINE M

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Oct 19, 2022

very good cours thank you for infos

创建者 Kailash M N

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Jul 25, 2020

very user-friendly and insightful!

创建者 Chris B

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Nov 7, 2019

Great course. Clear and concise.

创建者 Gilles H

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Jun 28, 2020

Excellent cours. Merci Arnaud !

创建者 Jai S

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Jun 15, 2020

it was very knowledgble course.

创建者 Tatiana Y

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Feb 1, 2016

Great course and great teacher!

创建者 Riktesh S

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Nov 5, 2015

Thanks for such a great insight