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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,175 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

FJ

Feb 3, 2021

This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

筛选依据：

201 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 225 个评论（共 755 个）

创建者 Vincent M M

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Dec 22, 2020

The course has been good I've enjoyed my study with Coursera.

创建者 Richs O

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Dec 21, 2020

Great course! Will apply the digital strategies learned here.

创建者 Rayeed H

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Jun 18, 2020

This course did what it was intended to do. Awaken the beast!

创建者 TÉRCIA P L

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Feb 16, 2020

the quality of the material surprised me, I benefited a lot.

创建者 Gopakumar V S

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Jan 14, 2018

Helped me alot to learn on the basics - Mobile advertising

创建者 Saad D

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Apr 24, 2018

The references provided are very informative and helpful!

创建者 JEIMY M C C

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Nov 4, 2020

excelente en los contenidos y estrategias de aprendizaje

创建者 Sreejasree R

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Jun 1, 2020

Very nice course to develop my interpersonal skills ...

创建者 Alina S

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Jun 23, 2020

Amazing course; very practical! Learned tons of things!

创建者 Maya A

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Apr 19, 2020

Its complete material between theoritical and practical

创建者 Veronica L

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Dec 9, 2019

Very good for strategies and guidelines for marketing.

创建者 Bente N

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Jun 15, 2017

Great lessons with good videos and easy to understand.

创建者 Buddhika L

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Oct 6, 2021

gGood course with great contents.. Thanks proffesor..

创建者 Brandon M

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Sep 30, 2020

Great course. Learned a ton new marketing strategies.

创建者 Hiroany D V C F

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Jul 30, 2020

Good course and well explained by professor Mike Yao!

创建者 Ayela M

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Jan 15, 2020

Great opportunity to learn about digital strategies

创建者 Cesar H

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Oct 31, 2020

Really informative and useful in the current time.

创建者 A S

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May 4, 2020

Great insight to fundamental of digital marketing

创建者 Dr. R P

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Oct 25, 2020

Informative with insights on key strategy topics

创建者 Gerlinde S

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Jan 6, 2020

Very interesting and also challenging course!!!

创建者 Nermeen M

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Dec 5, 2016

excellent instructor with rich material

the best

创建者 Sriram M

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Jul 10, 2020

Had a Good Knowledge Experience ! Thank You

创建者 Rafeil J H

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May 5, 2020

Help me to learn more about digital marketing

创建者 Joel D B C

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Mar 27, 2023

Great course. and the professor was awesome.

创建者 Natalia K

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Jun 12, 2020

It was very interesting and helpful course!