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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,175 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

FJ

Feb 3, 2021

This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

筛选依据：

426 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 450 个评论（共 755 个）

创建者 Diana A

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Nov 30, 2020

Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones

创建者 Zayed A

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Jul 19, 2020

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

创建者 Prikshit S

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Nov 19, 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

创建者 Deleted A

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Jan 4, 2021

I thought it was very interesting. The forum was not very engaging I thought but great thoughts!

创建者 Jacques P

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Mar 29, 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

创建者 Nikhil N

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May 8, 2018

Certainly a good course touching very important topics related to today's marketing world

创建者 Reber E J

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Mar 8, 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

创建者 Kailash P

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Jun 7, 2020

It was good course where I learnt the strategy and measurement of marketing campaign

创建者 Tamil S

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May 16, 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

创建者 Lakana “ (

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Oct 19, 2021

I wish it could be more advanced or detailed in some parts like SEM, SEO,..

创建者 Bendriss H

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Mar 27, 2020

Very interesting course, thanks to all staff of illinois universty .

创建者 Alfredo A

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Sep 7, 2019

Excellent course on Digital Marketing and Digital Media Strategies

创建者 Mick R

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Jul 17, 2017

A great course, honest and to the point teaching style included!

创建者 Joanna S

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Nov 28, 2016

Lots of extra reading - sometimes reading took me 20 h per week

创建者 Brett C M

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Dec 17, 2019

Good introduction to elements of a digital marketing plan.

创建者 Tendi K

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Jun 16, 2018

Very insightful introductory course for digital marketing

创建者 barsha b

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Apr 27, 2020

A great learning and very nicely knitted course material

创建者 Akash M

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Nov 13, 2017

The quizzes ask some questions which we were not taught

创建者 Thiện L

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Mar 2, 2016

The overall quality of this course is good. Thank you.

创建者 Andrius L R E

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Dec 2, 2015

I would like the course more dynamic and funner.

创建者 Prethivika

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Nov 21, 2015

informative and helped with our course learning

创建者 Eduardo M

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Jan 3, 2022

I learned a lot doing the work and reading

创建者 MOUNIKA R

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May 10, 2020

There is name mistake in my certificate

创建者 Carolina A N

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Jul 19, 2020

Current, practical and useful course