Name: Digital Marketing Capstone
Brand: University of Illinois Urbana-Champaign
Availability: OnlineOnly
Rating: 4.5 (177 reviews)

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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Capstone 的评价和反馈

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课程概述

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

176 - Digital Marketing Capstone 的 177 个评论（共 177 个）

创建者 Andrew M

•

Nov 9, 2022

I found the instructions cluttered and the client disappointing--for one, UofI advertises the capstone as an opportunity to work with Grainger/Bosch...if you took the capstone in 2016. Instead of laboring for an obsolete task, I think UofI would've done a better service for students by giving them the choice of client.