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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

251 - Digital Marketing: Platforms, Data, and Technologies 的 275 个评论（共 722 个）

创建者 P M

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Jun 5, 2020

Good course from an experienced, real world perspective.

创建者 Rafay Z

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Sep 7, 2021

A great course that provides steady base for analytics

创建者 Akhilraj R

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Sep 24, 2020

Excellent Instructor, reading maerials, course content.

创建者 VAISHALI B

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Sep 18, 2020

It was good course for me and i learn many things here.

创建者 Malik Y

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Aug 10, 2020

The instructor was knowledgeable. I have learned a lot!

创建者 Guardigli G

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Oct 10, 2017

very interesting material and relevant to my daily work

创建者 Jionghui J H

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Oct 28, 2015

Good Class，I like the meterials they recommand so much.

创建者 Chintan S

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Jul 18, 2020

Nice insights about different tools for data analysis.

创建者 Babalola T T

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Nov 19, 2018

What i have learnt in this course can't be quantified.

创建者 SIMRAN S

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Sep 22, 2021

I really gained knowledge which was not simple for me

创建者 Yi O

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Mar 19, 2020

Great class and like to go on the rest of classes for

创建者 Лілія В

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Aug 9, 2022

It was extremely helpful and interesting! Thank you!

创建者 Alexis H

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Aug 17, 2020

lessons from the Week 1 and week 2 are pretty useful

创建者 Ashraful I S

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Sep 20, 2020

Very good content. I really liked it. Very helpful.

创建者 Jose N

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Aug 7, 2017

All the tools to lead your Marketing Plan at work.

创建者 Marcela A

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May 18, 2022

Excellent! I learned a lot of analytics. Thanks!

创建者 Claudio L

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Aug 19, 2017

Excellent course and professor, Thanks K Hartmann

创建者 Andriy S

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Mar 4, 2016

Was an improvement on the previous Theory course.

创建者 Gustavo L

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Apr 10, 2020

one of the top 3 courses in this specialization!

创建者 Wendy J

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Aug 25, 2019

Excellent course! Very detailed and informative!

创建者 Maru G O

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Feb 25, 2018

I am enjoying every aspect of the course. Thanks

创建者 Jose S

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Jul 18, 2016

Nice teacher, all understood perfectly. Thanks!

创建者 Cathy C d D C

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Aug 24, 2015

Excellent material and work from the instructor

创建者 Mehak C

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Jul 30, 2017

prof Hartman is great. Loved learning from him

创建者 Mary M

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Aug 24, 2015

I love the way the professor takes his courses