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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

401 - Digital Marketing: Platforms, Data, and Technologies 的 425 个评论（共 722 个）

创建者 Rizwan H

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Oct 12, 2019

great love it

创建者 Natalia M G A

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Jul 9, 2019

Great course!

创建者 Alex W

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Jun 10, 2018

Great course!

创建者 Desislava M

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Jul 13, 2017

Great course!

创建者 Anupam D

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Aug 15, 2016

Great course.

创建者 Hunglhds150186

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Jun 23, 2021

it very good

创建者 Eduardo .

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Apr 12, 2021

Great Course

创建者 Sahara S

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Feb 26, 2021

Nice Course.

创建者 Deleted A

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Oct 30, 2020

Great course

创建者 Vladislav S

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Jun 21, 2020

Great course

创建者 Garikayi C

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Apr 14, 2020

great course

创建者 Nishesh S

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Apr 4, 2020

great course

创建者 5016 - A M

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Jul 3, 2019

great course

创建者 sarunya w

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Jun 11, 2018

Great Course

创建者 Sushan K

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Apr 11, 2018

nice lecture

创建者 Pradeep K

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Aug 30, 2017

Great Course

创建者 Vinayak P

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Dec 19, 2016

great course

创建者 Henry N

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Sep 16, 2016

Great course

创建者 Favaz P V

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Jul 29, 2025

good course

创建者 Mohamed E A

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Nov 17, 2022

Great Value

创建者 Khoder K T

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Dec 9, 2020

Thank a lot

创建者 Luis m Y

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Sep 15, 2020

Great info!

创建者 Deepaankan K

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Aug 15, 2020

Really nice

创建者 VAIBHAV C

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Aug 9, 2020

nice course

创建者 Vincent O

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Jul 10, 2019

Good course