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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 The University of Sydney 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

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1,297 个评分

课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

热门审阅

SK

Dec 9, 2020

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

KK

Oct 25, 2022

T​he content and the way content has been delivered is great. B​usiness canvas- the templates, the thought provoking questions can be applicable to real life business challenges.

筛选依据：

226 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 250 个评论（共 325 个）

创建者 ANUBHAVA S

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Jul 13, 2020

nice hai

创建者 Nguyen T T

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Feb 18, 2023

Great!

创建者 Даниил Е

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Apr 11, 2025

Great

创建者 Daniel W

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Oct 15, 2024

Great

创建者 nethmini t

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Aug 10, 2020

Great

创建者 S K Y

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Dec 8, 2025

GOOD

创建者 NIRANJAN L P C

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Dec 6, 2024

good

创建者 DHANUSH S C

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Nov 9, 2024

good

创建者 Gayuh W P

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Oct 2, 2024

good

创建者 Nguyễn N Q T

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Jul 24, 2024

Good

创建者 EISSA Y S

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Feb 19, 2024

شكرا

创建者 AHMAD M A

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Dec 1, 2023

Good

创建者 Nadia C H T

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Jun 19, 2023

aaaa

创建者 Mahatam P

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Jan 12, 2023

good

创建者 Amar A

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Feb 7, 2022

Good

创建者 Sohel S j

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Jun 3, 2020

Good

创建者 Ankit R

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Jun 3, 2023

osm

创建者 Nguyễn A N T

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Nov 28, 2021

hay

创建者 SOFIA C C A

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Oct 27, 2022

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创建者 M D

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Oct 30, 2024

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创建者 Martin B

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Jan 27, 2021

I liked the course, which conveys design thinking and design strategy principles and tools effectively and understandably. I hoped for a refresher on some key concepts and this course delivered. Some suggestions for improvement: The intense focus on the cases (Ubank / Swiss Re) is a bit too much. While the videos exemplify some of the ideas conveyed in the course, their value add is somewhat limited, so I ended up skipping through lots of these segments. Another idea, given that this wants to be a University course, would be to add some more in-depth reading material beyond blog posts. Other than that, thanks for the effort that went into preparing this!

创建者 Roger R

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Apr 13, 2020

The course started off really well. However i felt it ended a bit prematurely. The concepts of Business Strategy was explained and then there was a little deeper dive in design thinking. uptill here it was good.

However the part where Design Thinking meet Biz strat is what i was disappointed in. I felt there was more of a product development focus rather than Biz strat. I am still left wondering how to use design thinking in business strategy.

创建者 Nele R

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Jan 28, 2021

I enjoyed the refresher on business strategy and learned more about the principles of design thinking. The material was easy to grasp and useful. Even though it was great to get examples of how design thinking can be used in a practical context, there was too much emphasis on two very specific examples. I would have enjoyed a more varied approach with different examples of design strategy in practice.

创建者 Tanmaya R

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Apr 4, 2020

I would love if we could get a PDF of the course information which we could use for our own reference. The content of the course is very informative. The content is well created and gives a through overview of what exactly is Design Strategy. It would be nice if we could actually see the product and application developed for SwissRe and Ubank.

创建者 Donatella D

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Oct 3, 2022

Hi, I ve appreciated all the speeches, questionnaires and testimonials stories. I would only reccommand to change the BMC explanatory lesson and make it more practical and visual, showing the "how to" complete the Canva , not only telling. BMC it's a visual tool and in that way must be used.

Thanks to all the staff.

Yours

Donatella Derchi