Name: Customer Understanding and Digital Marketing Channels
Brand: Unilever
Availability: OnlineOnly
Rating: 4.7 (55 reviews)

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4.7

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243 个评分

课程概述

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

26 - Customer Understanding and Digital Marketing Channels 的 50 个评论（共 56 个）

创建者 Shahmeer Z K

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Jun 30, 2025

very good and informative

创建者 Muhammad R

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Aug 17, 2025

Thank You Coursera.

创建者 Rashmi M

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Jan 16, 2025

very informative

创建者 Hamid M

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Aug 27, 2024

Excellent course

创建者 Jatin M

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Mar 11, 2025

Amazing Content

创建者 Nhân N

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Dec 19, 2024

Awsome course

创建者 Yuthear T

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Jan 1, 2025

Great course

创建者 Đức A N

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Oct 24, 2024

Good course

创建者 Gokul P

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Mar 6, 2024

easy course

创建者 Carol

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Jun 16, 2024

Fantastic!

创建者 Rashad D

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Jun 18, 2025

Excellent

创建者 Zhiwei L

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Jan 17, 2025

课程内容非常详实。

创建者 Juan M

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Jan 4, 2025

Muy bueno

创建者 Abdelhamid A

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Sep 22, 2024

Thank You

创建者 M. R A F

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Jan 30, 2025

The Best

创建者 Saibal G

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Jan 16, 2025

superb

创建者 muborakxon v

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Mar 24, 2024

хорошо

创建者 Komiljon T

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Mar 19, 2024

Thanks

创建者 over k

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May 27, 2025

SUPER

创建者 Dimas R P

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Nov 12, 2024

good

创建者 SHAAN F

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May 29, 2025

we can do learn this course better by implementing more realtime assignments with the current ones as real life scenarios help understanding things in a better approach

创建者 Naivedya

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Aug 22, 2024

It's a lot of information and jargons used. The course content is great but providing more examples and hands on exercises would be more relevant. Good start though!